Please read the case study entitled Loyal to the Badge that you find in the reading assignment.Afterwards read the research article entitled “Rethinking Company Loyalty” by Lauren Keller Johnson:h

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Please read the case study entitled Loyal to the Badge that you find in the reading assignment.

Afterwards read the research article entitled “Rethinking Company Loyalty” by Lauren Keller Johnson:

http://hbswk.hbs.edu/item/rethinking-company-loyalty

Please discuss this reading material in light of this case study and the reading assignments for this uni

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