Nubak: Democratizing Financial Services

To: Students enrolled in MGT 625
From: Joseph Ganitsky
WAC: Individual Written Analysis of the Case “Nubak: Democratizing Financial Services”
Date: 04/06/22
Key Task: Turn in your analyses supporting your recommendation to David Velez. Specifically, As

of January 2019, should he take Nubank to Mexico? Why?

Process: Read carefully (& at least twice)

Address the following preparation questions:
(1) What have been the 3 most important decisions in Nubank’s development thus far?
(2) How does Nubank’s model work and how does it contribute to its overall
performance? Is it universal and replicable? What conditions are required to ensure its
success?
(3) Is customer pain country-agnostic for Nubank?
(4) As of January 2019, which are Nubank’s key strengths, weaknesses, opportunities,
and threats? (for each, focus on the three most important)

Policies: You are NOT allowed to use or consult any other information source pertaining this case,
but you can refer to concepts in the course’s readings, if needed. You should do it all by
yourself without any assistance whatsoever. Clearly state at the beginning of your WAC
report that you comply with these two conditions.

Specs: You must be clear, concise, convincing and credible (the 4 C’s of good reports). Turn
assignment through Safe Assignment. Main Text- No more than 1500 words not
including Exhibits. Exhibits- As much space as you need/ see fit. Make sure that you
present clear arguments (and Exhibits of your own creation) in support of your
conclusions/recommendations. Label yours with letters (e.g., Exhibit A…) while those in
the case with numbers (e.g., Exhibit 1…). Exhibits supporting your arguments must be
referred to in the main text, where appropriate.
Deadline: 4/18/22, 3:30 p.m. (via Safe Assignment)
Evaluation:

Criteria 0.
2
0.5 1.0 Tota
l
The 3 most important decisions in Nibank’s development thus far /1
What conditions are required for Nubank’s model to be universal / replicable? /1
Is the customer pain addressed by Nubank country-agnostic? /1
Nubank’s key strengths, weaknesses, opportunities, and threats /1
Clear / Concise / Consistent/ Credible /1

1.
0
2.5 5.0
Thorough analysis supporting your specific recommendations to David Velez /5
Total /10