Direct Marketing Campaign

In a paper of 1,000-1,500 words, identify a successful direct marketing campaign recognized within the past 18 months. Provide an overview of the media strategy and messaging strategy as well as the metrics used to define success. Also, explain who the target audience for this marketer is in terms of media usage and demographics.

The assignment is to identify a successful direct marketing campaign within the past 18 months.A direct marketing campaign example is that of Coca-Cola Share a Coke. Each Coke’s can had a name on it and the fun thing is that you get to look for the can with your name on it or find a friend or loved ones name on it. We know that it was successful because the company launched it twice. Provide an overview of the media and messaging strategy, and the metrics used to determine success. Also, describe the target audience.