Cultural Considerations

APA Format

At least 3 Sources

Assignment Objectives:

Appraise cultural issues to avoid pitfalls and manage international projects successfully

Compose, prepare and recommend strategies to achieve and sustain a competitive market profile.

Assignment Details:

Write 600–800 words that respond to the following questions with your thoughts, ideas, and comments. Be substantive and clear, and use examples to reinforce your ideas.

You are speaking on the phone with Mike when he asks about what sort of cultural aspects you are considering in this plan.

You think about this and say, “There may well be some considerable cultural differences that need addressing. I remember last year when there was a language mix-up with a doll. It was just saying ‘I love you’ in a different language, but it sounded like ‘kill mommy.’ It’s funny now, but imagine being the marketing team in that building!” Both of you laugh as you hang up the phone, but the memory does get you thinking seriously about cultural differences. Complete the following:

• What cultural considerations should you take into account for your strategy?
• Will this negatively impact your current strategy?
• Does this change your approach? Why or why not?

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