Case Study Windham, business and finance homework help

Case Study Windham Case 10

Read
Case 10: Wyndham Worldwide Adopts a Stakeholder Orientation Marketing Strategy
found in textbook Appendixand answer
the following questions. 

Write
an analysis paper on Windham where you consider the following elements:

1. How does Wyndham’s stakeholder orientation create a
   strategic marketing advantage?
2. How do Wyndham’s diverse brands contribute to customer
   satisfaction and marketing performance?
3. Do the awards and recognition that Wyndham has received
   for social responsibility and ethics contribute to its financial
   performance? If so, how?

The
requirements below must be met for your paper to be accepted and graded:

• Write between 500 – 750 words (approximately 2 – 3
  pages) using Microsoft Word in APA style, see example below.
• Use font size 12 and 1” margins.
• Include cover page and reference page.
• At least 80% of your paper must be original
  content/writing.
• No more than 20% of your content/information may come
  from references.
• Use at least three references from outside the course
  material, one reference must be from EBSCOhost. Text book, lectures, and
  other materials in the course may be used, but are not counted toward the
  three reference requirement.
• Cite all reference material (data, dates, graphs,
  quotes, paraphrased words, values, etc.) in the paper and list on a
  reference page in APA style.

References
must come from sources such as, scholarly journals found in EBSCOhost, CNN,
online newspapers such as, The Wall Street Journal, government websites, etc.
Sources such as, Wikis, Yahoo Answers, eHow, blogs, etc. are not acceptable for
academic writing.  

A detailed explanation of how to cite a source using APA can be found here (link).  

Download an example here.