One page canvas discussion post.

Discussion question to be answered:

McDonald’s Thermos and iSEEIT videos and the Sodexho Case. What rules, insite or other guidelines can you devise from these videos and cases. Using the information for the Dunkin’ Donuts and Kraft plus iSEEIT videos and cases. What are the differences between the research needs of the Companies named in this question? What do you think of the information in the following web site. https://www.youtube.com/user/NikeWomen (Links to an external site.)Links to an external site..).

I need a discussion post one page long atleast.

Reading materials to help:

Kraft: Marketing Research Behind Ritz Toasted Chips

What is the difference between a cracker and a chip? Kraft asked that very question as it decided to launch Ritz Toasted Chips, an extension of their Ritz cracker brand, originally launched in 1934. Kraft needed to do market research to understand what would be the best product to create and introduce to the market.

Because research is both expensive and time consuming, it is important to establish in advance exactly what information is required to answer specific research questions and how that information should be obtained. It is important to ensure that the potential benefits of answering the research questions exceed the cost of conducting the research.

Short video:

McDonald’s: Segmentation, Targeting, and Positioning

McDonald’s identifies the various groups of fast food customers that would respond similarly to its marketing efforts. These are known as market segments. After evaluating each segment’s attractiveness, McDonald’s must choose one or more segments to target with its marketing mix.

A company could make one type of product an