Write a clear, comprehensive, and cohesive 2,100- to a 2,450-word integrated marketing plan. Organize your integrated marketing plan using the following sections: o Executive summary o Research o Target markets o Product strategy o Pricing strategy o Communication and promotional strategies o Sales strategy o Distribution strategy o Sales forecast o Conclusion o Appendix
Write a clear, comprehensive, and cohesive 2,100- to a 2,450-word integrated marketing plan. Organize your integrated marketing plan using the following sections: o Executive summary o Research o Target markets o Product strategy o Pricing strategy o Communication and promotional strategies o Sales strategy o Distribution strategy o Sales forecast o Conclusion o Appendix Refer to the Marketing Plan Guidelines as needed. For your marketing plan you should: o Provide an executive summary and explain research methods. o Analyze target markets. o Recommend product and pricing strategies. o Recommend communication and promotional strategies. o Recommend sales and distribution strategies. o Develop a sales forecast. o Explain the viability of the marketing plan. Note: Be sure to include the sections written in Weeks 3 and 5. Include an appendix with relevant exhibits of data tables and charts to support your narrative. Use a clear annotation system for numbering and referencing exhibits that makes it easy for the reader to locate the data. Format your assignment according to APA guidelines. Submit your assignment.
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