Place and Price Analysis

Analyze the place and price for a product. You can use the same product you used for the previous assessment, or you can choose another organization or product.

Place Analysis

• Analyze distribution channels. (How does the organization get the product to market?)
• Analyze where the product is being sold and the approach to inventory.
• Analyze the relationship between the company’s place strategies for the product and the company’s economic success.
• Describe potential management challenges related to implementing the company’s place strategies.

Price Analysis

• Analyze the pricing system for the product. Is it cost-based, value-based, or competition-based? How did you come to your determination?
• Analyze the relationship between the company’s price strategies for the product and the company’s economic success.
• Describe potential management challenges related to implementing the company’s price strategies.