Effects of Advertising Presentation, writing homework help

Choose a product or service from these examples:

Fast food
Class of consumer product
Personal care
Automobile

Research the Internet to analyze how that product or service has been advertised.

Prepare a 15- to 20-slide Microsoft^® PowerPoint^® presentation in which you investigate the role of advertising in a culture of consumerism. Be sure to discuss the following:

Who determines ethical standards for advertising?
In what ways has advertising affected American culture?
What are the key persuasive techniques used in consumer advertising? Illustrate with specific examples, explaining how each technique works.
Discuss some of the critical issues that may arise from the following areas:
- Children and advertising
- Advertising in schools
- Health and advertising
- Political advertising
Find one example of a commercial that strikes you as particularly creative and appealing:
- What are the elements that are unusual?
- What is the target group of the commercial?
- How does the commercial appeal to consumers?
- Why do you believe this commercial to be effective in brand name recognition?
- How are ethical standards met (or pushed to their limits)?

Illustrate your findings with specific examples. List any references on the last slide.

Format consistent with APA formatting guidelines. Include a Title slide.

ADDITIONAL INFORMATION

All key elements of the assignment are covered in a substantive way. The content is comprehensive, accurate, and persuasive. The presentation develops a central theme or idea directed toward the appropriate audience. The presentation covers modern examples of current experience and Internet practice and uses the vocabulary correctly. Major points are stated clearly; are supported by specific details, examples, or analysis; and are organized logically. The introduction provides sufficient background on the topic and previews major points. The conclusion is logical and reviews the major points. Selected the appropriate product example for analysis Analyzed the example in terms of its advertising Discussed the effect of advertising on American culture Discussed and illustrated an appropriate number of persuasive techniques Discussed critical issues Discussed and evaluated an example of a commercial Consists of 15–20 slides appropriate for the speaker’s audience Text is limited to approximately five lines, approximately five words per bulleted item. Presentation includes visual aids and utilizes elegant graphics. Text is limited to approximately five lines, approximately five words per bulleted item. Appropriate font sizes are used.	Remember, a presentation is a VISUAL presentation. Make your slides interesting and colorful. Use graphics or pictures where appropriate. Keep the written text on your slides to: In other words, Keep the Text Simple! Put your “Speech,” the information that explains the slides, in the slide notes section below each slide. Treat this like a speech presentation and your “speech” (essay) is in the notes section. Read the Tips and Guides that I have posted in the Comments section below this assignment.







*Readability and Style* *4 Points*	*Points Earned* *X/4*
	Additional Comments:
Slide transitions are logical and maintain the flow throughout the presentation.
The tone is appropriate to the content and assignment.
Sentences are clear and concise.

*Mechanics* *4 Points*	*Points Earned* *X/4*
	Additional Comments:
Citations of original works within the body of the presentation follow APA guidelines.
The presentation is laid out with effective use of headings, font styles, and white space.
Rules of grammar, usage, and punctuation are followed.
Spelling is correct.