Conduct short PESTAL analysis
You may recall from previous marketing courses, the importance of a PESTEL (political, economic, socio-cultural, technological, environment, and legal) analysis in assessing market potential and choosing target markets. Your text discusses various frameworks for analyzing the global market. The PESTAL model is another widely-used tool and can aid marketers in developing an objective view of a new environment.
View the PESEL Analysis https://www.youtube.com/watch?v=elLS8NMpLw8 (YouTube/5:46) for highlights on how to do a PESTEL analysis.
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For this assignment, choose any international airline. Find a country where the airline does not currently fly. Imagine that your airline is considering entering the country you identified. Conduct a short (300 – 400 words) PESTEL analysis of the feasibility of the action. Be sure to include your recommendation (based on the PESTEL analysis).
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