Brand Stretch Spectrum and Market Product Grid

Please respond to the following: “Brand Stretch Spectrum and Market Product Grid”

• Assess the importance of evaluating newly developed health care
  products in order to determine whether the products should carry
  existing brand names or whether they should be assigned new brand names.
  Suggest realistic branding strategies needed for marketers to evaluate
  newly developed health care products or services. Provide support for
  your rationale.
• Use the Internet to research the product offerings of a local health care organization. (Note:These
  offerings are often found on the health care organizations homepage.)
  Based on your knowledge of your local region, consider the potential
  markets for these products. With the grid, you should, at a minimum,
  analyze the resulting market-product combination. Determine whether or
  not the product offerings that you selected are consistent with the
  perceived selections of the given health care entity. Explain your
  rationale. (MAX 450 words)