Approach to Crisis Management

Write a 700-paper and respond to the questions at the end of your selected case study to form the basis for your response. Which are:

1. How would you characterize Martha Stewart’s initial public relations response to the charges against her?
2. What key public relations principle did Martha Stewart violate?
3. Had you been advising her, what public relations strategy and tactics would you have recommended? How “vocal” should she have been?
4. How important, from a public relations perspective, was her decision to go to jail early?
5. What public relations strategy should Stewart adopt now?
6. Should she acknowledge that she made mistakes?

• What went well regarding the PR response to the situation?
• What might you have recommended to improve the response?
• Cite PR concepts from other sources to support the points you are making.