Final Project - BMGT 110 6382 Introduction to Business & Management

Case Study: Planning for Growth

Kelly’s Sandwich Stop is one of the best-known and most loved
sandwich concessions in town. In business for about five years, she sells
sandwiches and other lunch items made from locally produced food from her mobile
food trailer. Kelly’s passion and talent for creating reliably fresh, tasty
lunch fare popular among a business clientele (largely employees and shoppers)
has made her small enterprise a booming success.

In the last year, Kelly added a bicycle-towed concession that travels to
different strategic locations in town, selling her popular sandwiches to
customers who work beyond walking distance of Kelly’s
Sandwich Stop. She now has a total of four employees, all
part-time, working both concessions. Because she caters to urban customers, her
concessions operate on week days from 10 am to 2 pm. To promote word-of-mouth
advertising, Kelly uses Facebook to publish her daily menus and the locations of
the bicycle concession.

As a sole proprietor, Kelly has been pleased with her lunch business success.
Now it’s time to get serious about the future of her business. In the short and
medium term, she wants to see it grow into a potentially more lucrative
enterprise, implementing a greater variety of food products and services, and
increasing her competitive edge in the region. Ever the ardent entrepreneur,
Kelly’s long-term dream is to develop her creative, health-conscious culinary
skills and services into a wider clientele outside the region.

An opportunity has arisen to lease restaurant space about 10 miles away from
her trailer concession location, close to a mall and the suburbs and nearer to
her local food producers. Kelly has jumped at the chance. While she has hired
professional business consultants to help her set up the space, design the menu,
and implement the opening of the restaurant, she must also consider the short-
and long-term financial, HR, and management needs of such an expansion. Kelly is
particularly sensitive to her relationship to her customers, employees, and the
community.

This report should be double spaced, 12-point font,
and four to five pages in length excluding the title page and reference
page;
Format in Microsoft Word or Rich Text Format
(rtf);
Title page;
Follow this format for your paper (based on elements
detailed above)
- Title page
- Introduction
- Body, in paragraph form. Use the following section
  headings:
- Growth Strategy
- Business Form
- Financial Assistance
- Organizational Structure and Staffing
  Needs
- Customers and Promotion
- Ethical Issues and Social Responsibility
- Summary paragraph
- Reference page formatted according to APA
  requirements. Include at least three

This paper is to be written in the third person.
There should be no words in the paper such as “I and
we;”

In-text citations from the course material. If you
use additional sources from the Internet or the library, do not forget to use
in-text citations and include in the reference.