The Global Market Concept

How can a multinational corporation benefit from accepting the global marketing approach examined in the reading material? Do you believe there are any potential negatives resulting from the acceptance of this approach?

I wrote the question on the top and it is a discussion so I want you to write me at least 150 words and then I will give you one of the other student’s discussion to comment on for no more than 100 words. If what I said is not clear ask me and I will explain more to you. I need the best work you can give me and please no plagiarism.

Please ensure that you respond to the discussion question and then return at least one more time to respond to other participants. Participation for each unit is worth a maximum of five (5) points. Points are earned based upon the quality of your participation.