Thinking Strategically – SWOTT Analysis

400-600 words please

Read this article on these changes, and conduct a brief SWOTT analysis based on these new changes that includes the following:

• Strengths: The internal and external characteristics of a company that are stronger than its competitors
• Weaknesses: The internal and external characteristics of a company that are weaker than its competitors
• Opportunities: The issues internal and external to a company that can affect the company and its competitors in a favorable way
• Threats: The issues internal and external to a company that can affect the company and its competitors in an unfavorable way
• Trends: The internal and external patterns in the organization, market, or industry

Also –

• Provide an argument against the ability of a fast-food franchise to succeed with these strategies.
• Provide research that supports your assertions