Mission, Vision, Values, and Goals

1. Do some research in the library and on the internet, and find the following:
   1. 5 criteria that comprise good (quality) Mission statements; and
   2. 5 criteria that comprise good (quality) Vision statements.
2. Visit the corporate website of the Coca-Cola Company, and read the organization’s Mission and Vision statements: http://www.coca-colacompany.com/our-company/mission-vision-values
3. Using the specific criteria that you listed in Item #1 above, critique the Mission and Vision statements of the Coca-Cola Company as follows:
   1. Mission Statement: Is the organization’s Mission statement a “good” Mission statement? Why or why not? Justify your answer using your 5 chosen criteria. Be specific!
   2. Vision Statement: Is the organization’s Vision statement a “good” Vision statement? Why or why not? Justify your answer using your 5 chosen criteria. Be specific!
4. Finally, find the company’s Values statement: Conclude your paper with an analysis of the company’s Values statement: What do Coca-Cola’s values say about the organization’s sense of ethics?

****min of 5 pages***