P’kolino Case Study Analysis

Case studies are a great way to apply your new knowledge to a real world
situation. This week you will read and interpret the P’kolino case study
located in your textbook.

Write a 2-3 page paper.

Address the following in your paper:

Does the
business plan tell a coherent and compelling story?
- If not, what would you change?
Does the plan
capture all of the learning that Antonio and JB have accumulated?
- If not, what would you change?
What three
questions do you think Antonio and JB need to answer through further
planning before they launch the venture?
- Give a thorough explanation of each
What are the
three strongest aspects of the plan?
- Give a thorough explanation of each
What areas need
improvement?