Unit 5 Principles of marketing

Unit 5 Completed Section

Instructions: Each response requires a minimum of 275 words. Minimally 2 scholarly sources from EBSCO are required throughout the Complete assignment.

1.) Select three (3) key points from the case and expand upon each of these points. What challenge is Domino’s management facing?

2.) There are a variety of promotion techniques Dominos could utilize to enhance their market share within the pizza category. If you were a Marketing Manager for Dominos which two (2) promotional techniques would you recommend to senior management? What is the rationale behind your recommendations?

3.) The authors discuss a variety of mobile advertising platforms. Discuss two (2) mobile advertising platforms used by Dominos. How successful have these two (2) platforms been for Dominos? Provide two (2) recommendations to improve the success level.

Requirements:

Instructions: Each response requires a minimum of 275 words.

Minimally 2 per question scholarly sources from EBSCO are required for the Complete assignment.

APA FORMAT

Put reference with the answer and serpate them like how the question are.

Reference reading material is