Marketing Design and Innovation

2500 words essay

Choose a Wrigley product/brand that has been launched in a country of your choice (see list of Wrigley’s major brands around the world: (http://www.wrigley.com/global/brands.aspx). Investigate the consumer trends that might have prompted the launch of this product/brand. Assess the market performance of the product/brand and draw conclusions on its overall success. Remember to support your claims based and ensure below criteria’s are answered:
1. Are the consumer trends identified relevant and supported?
2. Are there clear links between the consumer trends identified and the launch of a new product/brand?
3. Has an extensive assessment of the market performance of the newproduct/brand been carried out?
4. Is there a definite and logical conclusion reached as to the success of the new product/brand?
5. Apply a range of relevant theory and apply the Harvard System of Referencing correctly?