assignment

Describe or develop an advertisement, or other persuasive communication aimed to changing the public’s attitudes toward something (e.g., a product, a group, a political issue, a risky behavior, etc.). Describe the use of the central and peripheral routes to persuasion, the credibility and attractiveness of the source of the communication, and the sleeper effect. Using concepts from this unit, explain why this communication might be effective. Also, explain why it may not be effective using one of the concepts for this unit. Explain why this communication may or may not be regarded as ‘propaganda’, and whether or not it is ethically justifiable. Also, describe an alternative communication or program that would ‘inoculate’ the public against the first communication

book used : exploring social psychology