Effects of Advertising Presentation, marketing homework help

Effects of
Advertising Presentation

Choose one product or service from these
examples:

Fast food
Class of consumer product
Personal care
Automobile

Research the
Internet to analyze how that product or service has been advertised.

Prepare a 15- to
20-slide Microsoft^® PowerPoint^® presentation in
which you investigate the role of advertising in a culture of consumerism. Be
sure to discuss the following:

Who determines ethical standards for
advertising?
In what ways has advertising affected
American culture?
What are the key persuasive
techniques used in consumer advertising? Illustrate with specific
examples, explaining how each technique works.
Discuss some of the critical issues
that may arise from the following areas:
- Children and advertising
- Advertising in schools
- Health and advertising
- Political advertising
Find one example of a commercial that
strikes you as particularly creative and appealing:
- What are the elements that are
  unusual?
- What is the target group of the
  commercial?
- How does the commercial appeal to consumers?
- Why do you believe this commercial
  to be effective in brand name recognition?
- How are ethical standards met (or
  pushed to their limits)?