Strategic Plan, Part 2: Internal Environmental Analysis

The paper uses the organization selected in Week 1. – Southwest Airlines

The paper includes an assessment of the organizations internal environment.

Write a 1,400-word minimum internal environmental analysis in which you include the following:

Assess the organization’s internal environment.
Identify the most important strengths and weaknesses of your organization including an assessment of the organization’s resources.
Identify the most important internal environmental factors in the general, industry, and external analysis in relation to the internal analysis.
Perform competitor analysis.
Assess the structure of the organization and the influence this has on its performance.
Determine the organization’s competitive position and the possibilities this provides.

Format your paper according to APA guidelines.