Mass communication assignment,

Format: Double-spaced, Times New Roman 12-pt font, with 1” margin on all sides

Cover page: Title of paper, name of student, course name, course number, name of professor, due date

You need to complete the following TWO tasks:

# 1: Complete a five-day media diary ( I WILL ATTACH AN EXAMPLE WHEN ACCEPTED)

Note each time you are exposed to the mass media, the medium being used, and the channel within that medium. You must also note the following:

• How long you were exposed to this medium and channel
• What type of social setting you were in when you were exposed to this medium and channel
• The type of media function (information, entertainment, etc) that you were exposed to;
• The type of business model that this channel depends upon (subscription/advertising/single purchase).

# 2: Write a 5-page analysis paper based on your media diary

Take a look at your media diary after you have completed it for five days.

Examine any patterns that arise from this diary and answer the following questions:

• Are you typically exposed to the mass media in similar social environments?
• Are you typically exposed to the mass media at similar times of the day?
• What type of media functions are you most commonly exposed to?
• What type of media business models support the media and channels that you are exposed to?
• What media messages are you exposed to and how do they influence you?

Guidelines for the analysis paper:

• Are you typically exposed to the mass media in similar social environments?
  • Focus on your setting and environment – where do you consume your media and how does the environment and setting (home/dorm vs. uni, etc) influence/make a difference to your media use and consumption?
• Are you typically exposed to the mass media at similar times of the day?
  • Here you are expected to discuss your daily routine and schedule, and where (and how) does media fit in; make sure you also examine the difference between weekday and weekend (and its relevance to your setting)
• What type of media functions are you most commonly exposed to?
  • Discuss what media functions you engage with most (entertainment, information, educational, etc); again, make the connection to your setting and routine. In this section, make sure to refer to the specific media texts your consume (names of films, TV shows, social media, etc)
• What type of media business models support the media and channels that you are exposed to?
  • Are business models subscription or advertising-based, or is it single purchase? Make sure to discuss the business models in details (for example, how Netflix is subscription based; the different packages, etc)
• What media messages are you exposed to and how do they influence you?
  • In this section, discuss the media messages inherent in the media text and how they relate (or don’t relate) to you. For example, how U.S. television shows like Friends or Gossip Girls are about individualism (friends and oneself being more important than family or society, etc) while Turkish soaps like Kara Sevda and Bollywood films prioritize family obligations and duty (or at least, place romantic love and family on the same level). As someone from a Middle-Eastern or South Asian background, you might relate to Kara Sevda/Bollywood films more (same social and cultural values), while despite enjoying Gossip Girls/Friends, the values espoused by these shows might seem different and alien (too American!) to you. At the same time, do keep in mid how these seemingly ‘different’ shows also have an impact on you – your own preference for friends (rather than family) when ‘hanging out,’ your fashion choices, etc

VERY IMPORTANT: This assignment is about mass media, so though you can discuss social media like Facebook, Instagram and Twitter, you SHOULD NOT be talking about Skype, Snapchat or Whatsapp (since these are for primarily interpersonal communication).