New Product Development

Review the important themes within the sub questions of each bullet point. The sub questions are designed to get you thinking about some of the important issues. Your response should provide a succinct synthesis of the key themes in a way that articulates a clear point, position, or conclusion supported by research. Select a different bullet point section than what your classmates have already posted so that we can engage several discussions on relevant topics. If all of the bullet points have been addressed, then you may begin to reuse the bullet points with the expectation that varied responses continue.

• Describe the different stages a proposed product will need to go through before it is commercialized.
  • Where will ideas for the new product come from, and how will you filter the different ideas?
  • Describe your criteria for selecting an idea to move to the next stage.
  • Design a flowchart for your proposed new product development process to serve as a guide to your discussion.