Introduction and Analysis of Business Environment

Introduction and Analysis of Business Environment for your chosen case study. You will characterize the organization you have chosen for your final project and analyze the internal and external setting of your chosen organization.

Specifically, the following critical elements from the final project must be addressed:

I. Introduction: In this section, characterize the organization you have chosen for your final project.

A. Identify the organization’s mission, vision, and values.

B. Explain the challenge(s) facing the organization. Support with specifics from the case.

II. Business Environment: Analyze the internal and external setting of your chosen organization.

A. Perform a TOWS analysis to determine a strategic approach to threats, opportunities, weaknesses, and strengths for your chosen organization.

B. Based on the TOWS analysis, ascertain strategic areas for improvement in the organization’s approach to doing business. Support with specifics
from the case.

C. Prioritize the areas to address by how well they align with the organization mission and values.

Guidelines for Submission: This 2- to 3-page paper must be submitted using APA format and the worksheet provided; double spacing, 12-point Times New Roman font, and
one-inch margins. All references must be cited in APA format.