What marketing evidence can you find for Adidas?

Look for Marketing evidence on Adidas’s website of its efforts to be socially responsible (company information, public relations such as news releases, etc.).

a. State the URL/web address used

b. Describe what you find and explain why you think the company (Adidas) is involved in these activities (what’s in it for them).

c. Do these activities seem consistent with the company’s products? Why or why not?

d. In your opinion, how effective do you think these efforts are? Defend your answer.

Note to tutor: If you know of a company that would make this easier to answer that is not Adidas, that is okay to use as well-as long as all of the above are answered. It does not need to be in a formal paper format. You can just list the letters and answer the questions.