Destination Analysis –Ireland

Hotel and Lodging Industry Snapshot of the Region

a. Types of Properties: Outline the unique and/or overall general characteristics of

the hotel and lodging industry in Ireland.

a. Please consider:

i. The presence of independent, chain hotels and single owner inns.

ii. Unique forms of lodging, such as castle hotels in Ireland，etc.

b. Hotel Guest Description and Analysis: Describe the visitors to the region and

their reasons for travel.

a. Please consider:

i. The primary motivators/generators for tourist and business

travelers to the country/region.

ii. The nationalities and percentage breakdown of inbound foreign

visitors.

iii. Amenities and services. What types of amenities/services can and

should hotels provide in order to provide an excellent experience

for domestic and international guests?

c. Employees Description and Analysis: Describe the employees found working in

the hotel industry in the region.

a. Please consider:

i. Cultural background of the employees. Are the employees working

in hotels likely to be locals or from a variety of cultures?

ii. View of hospitality industry work. Is this a region in which hotel

industry jobs are competitive and sought after or difficult to fill?

iii. Management styles. What management styles are preferred in Ireland? Is this different or similar than what you have experienced

or learned about in the US?