Mini Project 2

Create a communication strategy that fosters change and innovation in an
organization. Explain the context in which it occurs and the options that are
available. Develop a solution that will solve the organizational issue and meet
the needs of the people involved.

Feel free to use the same
organization you researched for the Unit VI and Unit VII assignments. You are
not limited to this organization, but it may be easier to complete the
assignment since you have already researched it for Unit VI and/or Unit VII.
You can use the same sources for all assignments, if applicable.

In the report, you will provide
a potential audience analysis, create a purposeful message, and discuss a type
of channel that you could use for feedback. Include answers to Neal’s (2010)
communication questions, which are listed below:

1.
What am I trying to achieve?

2.
How will my audience react to what I am trying to achieve?

3.
Will my message be resisted?

4. What do I know about my
audience that will help me tailor my message?

Do not include the
question/answers in a bullet or list format. Instead, integrate the responses
in your paragraphs.

Use the standard five-paragraph
format (introduction/body/conclusion). Include at least two academic sources.
APA format should be used. The assignment should be a minimum of two pages in
length. Content, organization, and grammar/mechanics will be evaluated.

Sample Attached