Marketing Proposal Consideration

The Assistant Athletic Director of your athletic department asksfor your advice regarding sponsorship deals she is contemplating. She has tochoose between the following: a15-year sponsorship paying $100,000 per year, a 15-year sponsorship initially paying $75,000 per year and increasing 5% each year, and a 15-year sponsorship initially paying $45,000 per year but increasing 12% each year.

1. Determine the present value of each year for each proposal, as well as the total present value ofeach proposal.

2. Which proposal should the marketing director choose and why?

3. What questions should the athletic department and about the potential sponsors should she contemplate?

4. How do these questions affect the decision? Fully explain your answer.

Assignment should be 3-4 pages, Time New Roman fot with 1-inch margins.

Support your statements with evidence from your research. Cite and reference your sources in APA style.