Identify, analyze, and apply hospitality marketing data

Deliverable Length: 3–5 pages minimum

Course Objectives:

• Integrate concepts from previous lower division classes into a comprehensive project
• Apply hospitality concepts to a real world scenario.
• Identify, analyze, and apply hospitality marketing data

Assignment:

The marketing plan provides the strategy and goals for identifying and reaching a group of market segments. This statement is a blueprint for securing and increasing sales by tactical action steps, which can raise awareness, develop interest, and persuade potential customers to buy specific products and services.

• Develop a marketing plan for your business.
• Include the following elements in your marketing plan:
  • Define and quantify your target market.
  • Complete a marketing and sales strategy.
  • Complete a competitive analysis.
  • Include a SWOT analysis.