Product development marketing

Deliverable Length: 10–15
PowerPoint slides not including title and reference slides (each slide should
include 200–250 words each in the notes section)  

Based on your discussions with Michelle, you have developed
a clear picture of the environmental issues that will affect the initial
release of the new product. As you compile your notes, the phone rings.

“Hello?”

“Hi. This is Michelle. I want to
touch base with you about your presentation to the board next week. Do you have
any questions about the upcoming meeting?”

“Thanks for calling,” you say. “You
have good timing. I was just reviewing my notes and working on my PowerPoint
presentation. I think I’ve covered the areas we discussed at our last meeting.
Do you have something else that you want me to include?”

“Oh, good,” says Michelle. “Yes, I’d
like you to share 3 or 4 goals for the marketing project, too. You might want
to lead with the goals, but I’ll leave that up to you. Naturally you’ll need to
do some research to determine the types of goals that are relevant for a new
product project like this. Be as specific as you can when outlining realistic
expectations.

“Okay,” you say as you jot down more
notes. “Anything else?”

“Just be sure to include your
thoughts about whether we should develop a product that can be marketed
world-wide. You know that is one of their main concerns. You’ll have about 30
minutes for your presentation. ”

“Will do. Thanks for the
information. I think about 10–15 slides should be about right for a 30-minute
presentation.”

1IPMK.docx

Scenari marketing.docx