1. Assignment 3-1:  Explain, if you think that the following behaviors are examples of classical or operant conditioning and why.  Do this in a word document in full sentences. This assignment is worth 20 points.

   1. Whenever Herbie takes his dog for a walk, he puts on a red jacket.  He noticed that one day when he reached for the jacket; the dog got all excited and ran to the door.

   2. Your best friend has the air conditioning set very low at her house.  You experienced shivering when you have been there because you were so cold.  Now as you approach her house you start to shiver.

   3. Herbie parked in a handicapped parking space and got a ticket with a huge fine.  Now he is willing to park blocks away and walk to his destination.

   4. Your psychology teacher decided that dissecting a sheep brain would be beneficial.  You decided that it was absolutely gross.  At dinner, your mom put mashed potatoes on your plate and then put a platter of a steamed cauliflower on the table.  You looked at both the potatoes and cauliflower and imagined the sheep brain and left the table screaming.

   5. Your friend complimented you on your new shorter haircut and since then you have decided to keep your hair short.

Assignment Objectives

Predict some budgeting issues, including format and budget monitoring.

Calculate the cost of capital, capital budgeting, debt instruments, and markets.

A quaint but well-established coffee shop, the Hot New Cafe, wants to build a new cafe for increased capacity. Expected sales are $800,000 for the first 5 years. Direct costs including labor and materials will be 50% of sales. Indirect costs are estimated at $100,000 a year. The cost of the building for the new cafe will be a total of $750,000, which will be depreciated straight line over the next 5 years. The firm’s marginal tax rate is 37%, and its cost of capital is 12%.

For this assignment, you need to develop a capital budget. It is important to know what the cafe managers should consider within their capital budget. You must also define the key terms necessary to understand capital budgeting. In this assignment, please show all work, including formulae and calculations used to arrive at financial values. You must answer the following:

• Using the information in the assignment description:
  • Prepare a capital budget for the Hot New Cafe with the net cash flows for this project over a 5-year period.
  • Calculate the payback period (P/B) and the net present value (NPV) for the project.
  • Answer the following questions based on your P/B and NPV calculations:
    • Do you think the project should be accepted? Why?
    • Define and describe Net Present Value (NPV) as it pertains to the new cafe.
    • Define payback period. Assume the company has a P/B (payback) policy of not accepting projects with life of over 3 years. Do you think the project should be accepted? Why?

  Your submitted assignment must include the following:

  • A double-spaced, two-page Word document that contains answers to the word questions.
  • You must include a Microsoft Excel spreadsheet for your calculations.
  • Either the Word document or the Excel spreadsheet must have all of your calculation values, your complete calculations, any formulae that you used, the sources you wish to cite, and your answers to the questions listed in the assignment guidelines.

PLEASE READ THE INSTRUCTION CAREFULLY AND follow everything wrote it done ,Please make sure that you have read textbook Chapter 1 and pages 9-1 to 9-12 of Chapter 9.And Chapter 17 in the attachment before you start doing the assignment to see examples and other details.

Business is often conducted through writing. Letters, memos, and e-mails
can help to create business, answer questions, make announcements, and
solve problems. A key goal of such professional documents is to try to
create or maintain goodwill.

In this assignment, as we have discussed in class, you will write one professional letter, one memo, and one e-mail to
three different people to address a hypothetical business situation of
your choice. Please thoroughly read textbook Chapters 1, 9 (only pages
9-1 to 9-12), and 17 before you begin drafting your documents. The
chapters explain how to write and format the documents and also provide
examples of business scenarios that may help you in selecting your own
hypothetical scenario on which to base your documents. Think of the type
of professional situation that you are likely to encounter in your
intended career. The situation can involve collaborating on a project,
starting business with a new customer or client, providing
information/reminder, answering a question, solving a problem,
scheduling a meeting, etc.

Write a formal business letter to a customer or client, a memo to fellow
employees, and an e-mail to one employee or supervisor related to your
hypothetical scenario (simulation). If you cannot think of one
professional scenario that you could adapt for each of the three
assignments, you may use three different scenarios for each of the
assignments, still writing to three different audiences as discussed.
Use the proper formats for each document; use full block style (all text
aligned along the left margin, no indents, with single-spaced
paragraphs and double spacing between paragraphs) for the letter. Use
1-inch to 1.5-inch margins (as you prefer) for the letter and memo. However, for the subject line, use wording that would be
appropriate for your hypothetical scenario; do not use wording like
“Assignment.” Your salutation line (“Dear …”) should be addressed to the
“person” to whom you are writing in the scenario.

Your letter and memo should be in hard copy and submitted in class on the due date (as noted on the syllabus). Each document should be no more than one typed page. The e-mail can be somewhat shorter. For
all three assignments, use 12-point font and a professional-looking
typeface such as Times New Roman or Palatino Linotype. You should bring a
draft to class on draft day (as noted on the syllabus). The draft may
be hard copy or an electronic version via a laptop.

Use engaging but professional language and good transitions. Your word
choices should not be too lofty, but they also should not be too basic
and informal (no slang). A professional conversational tone is best. In
the letter, because it is formal, avoid using contractions. Buffer a
negative message with neutral and positive information at the beginning
and an attempt to provide a helpful solution at the end to maintain
goodwill. (See textbook Chapter 17.)

Proofread and revise carefully. Use a dictionary (print, electronic, or
online) to check words that you are unsure of using/spelling. The
correct spelling of names is crucial in business. Think of your business
writing as a reflection of your professional image. Effective writing
enhances a career in any field.