Write 3-4 pages addressing the following questions:

– Who is this character? Is s/he a first-generation immigrant (born in another country) or a second-generation immigrant (born in the United States to immigrant parents)? What are his/her most important character traits? What scenes in the story demonstrate these traits?

– Is this character and his/her experience representative of his/her ethnic group of immigrants in America, based on the information in the story? That is, does this character experience similar things as others in his/her ethnic group, or does s/he have a unique experience? Why or why not?

– How does this immigrant see America? And how does America view this immigrant? Give an example or two from the story.

– What does “the American dream” mean to this immigrant? Does s/he attain the life or qualities of life inherent in the American dream? Why or why not?

NOTE: It is not necessary to give a complete plot summary. Use plot details only to support the points you make. You may assume we are familiar with the story and do not need to hear a recap.

Basic Requirements:

– A minimum of three full pages of writing
– Your name and page numbers at the top of each page in the header position
– A creative and informative title (make sure to include the story’s author and title in your title)
– Proper use of grammar and punctuation
– No larger than a 12 point font
– An introduction and conclusion
– Direct quotations from the text should be enclosed in quotation marks and following by parentheses containing the author’s last name and the page number from which the quotation is taken. “Here is an example” (Field 1). (Notice that the period comes after the parentheses.)

– Absolutely no plagiarism! Any instance of plagiarism will result in no credit granted for this paper. All sources other than the story itself should be cited parenthetically and in a bibliography.

the concluding must match my thesis, I have the entire essay set up in the structure I want as well as topic sentences I want and I DO NOT want my essay to be sooooo damn different that I might as well have done it myself?

Please do not change my intro thesis

You can add sentences the the body paragraphs without changing my topic sentence or messsing up my cling sentences

I have began the conclusion and I have 3 sentences so that your set up for the correct idea

Please just a simple proof read and add like 3 sentences to each body so that I meet page requirements

At least a solid 4 pages

I have 3

Identifying Cultural Competency Growth Areas: After reflecting on course materials up to this point, identify one cultural group that represents the greatest growth area for you in regard to exposure, lack of genuine relationships, lack of knowledge, etc. You may focus on racial, cultural, religious/spiritual, gender, affectional/sexual identity, ability, age, SES, and any other identity areas. Reflect on the following questions in a brief prospectus for the final project. Prospectus Outline:

1. 1. 1. Identify the Area for Growth: Describe how and why you decided upon this group/population. What social, political, or personal forces have contributed to your limited exposure? In what ways has limited exposure influenced your biases/presumptions? How does it impact your relationships? What has been the personal cost to you, as well as interpersonal cost to members of the population you may have interacted with?
      2. Brainstorm an Experience: Brainstorm some possible experiences that could lead to genuine and sustained connection with this group/population. Reflect on your fears, concerns, doubts, etc., as well as what you would hope to gain. (Note: Due to COVID restrictions, you may not actually engage in an encounter, but I want to see you brainstorm ideas for how you can increase your relational exposure to individuals within this group).
      3. Plan: You should identify one book to read for the Portfolio 3 Book Review related to this population. You also should select one nonfictional movie or documentary that will help you connect with the lived experiences of the population. Please make sure that you select a resource that humanizes the group and that is not fully centered on oppression narratives. What I mean to say, is that I want the choice to be intentional to help you develop a deeper awareness of a population and that does not further reinforce supremacist narratives. For example, the CNN show “United Shades of America” is an excellent program that covers a number of groups within the U.S.

(Note: Please do consider the intent of this assignment in terms of finding an internal motivation to broaden your own relational connections. The intent is to avoid a one-time experience, as well as to avoid feeling voyeuristic entering another group, but rather to engage in sustained relational growth. If you feel it would be ingenuine or impossible to make these connections in your life, I hope you will reflect on what is keeping you from this growth and the power of divisive social systems at work in your own life.)

My Product is Facebook. The directions are listed below there is a part 1 & 2 each part has 4 questions that need to be answered for a total of 8.

Part 1 – Integrated Marketing Communications, and the Changing Media Landscape

• This assignment assesses your ability to relate integrated marketing communications concepts to your product or service offering and the target market you selected. Here you will let your creative side shine as you think through how you would design the marketing communications for your product or service to effectively and efficiently communicate a clear, consistent and compelling message to your target market over the next year.

• The course content does not cover IMC in great detail and you may want to refer to some open source references for more information on message design. A good one is: http://www.caad.au.edu/attachments/article/43/Class%207-Creative%20IMC%20Message%20Strategies.pdf

1. Integrated Marketing Communications. Considering your new target market and any modifications, new product line extensions or new products you may have developed to serve the new target market needs, create your ‘Big Idea” to be the basis of the message strategy for all your marketing communications.
2. Marketing communications objectives. Write at least three marketing communications objectives using the AIDA framework discussed in the course content.
3. Promotion mix. For each of the three marketing communications objectives written in number 2, discuss which of the promotion tools would be the best choice to reach each of the three marketing communications objective. One tool must be advertising (traditional or online) You may have more than one promotion mix tool for any given marketing communications objective.
4. Media strategy. Discuss at least two of your media choices that you believe will best reach your target market with your advertising. Be specific with your choices, e.g. HGTV, Rehab Addict, because the product or service is targeting a do-it-yourself target market, or Home Depot website banner ads for the same target market. Or Morning TV National News, Good Morning America and The Today Show, 1st hour because your target market is educated urban workers. If using social media, discuss which social media and how they will be used to accomplish which objective.

Part 2 – Special Topics in Marketing

B2B Marketing, Marketing Information Systems and Measuring Marketing Activities

Directions

• This part of the writing assignment closes the loop on strategic marketing planning in that it identifies the types of marketing strategies the company might employ to market its offering through the value chain prior to its final customer. Also, strategic planning is useless unless there are reliable and useful sources of inputs and a way to organize the data to be used in the planning process decision making. Metrics need to be in place to measure how successful (or not so successful) the strategies to reach marketing objectives have been. Strategic marketing planning then becomes an ongoing process of measuring and adjusting to new information and current conditions.

• Respond to each of the following four questions in order and identify the number of each response. There is no need to repeat the number of the question.

1. B2B marketing. Consider your product or service offering. Based on the categories of B2B markets discussed in the readings, name at least two of the B2B markets that could be a target market for your company. Why?
2. Segmenting B2B markets. Using the Harrison, Hague, and Hague behavioral-based segment model in the readings, which of those segmentation schemes might be most appropriate category for your company? Why?
3. Marketing Information Systems. Identify at least three types of information your company should use in a comprehensive marketing information system for decision making purposes. Why did you chose each of them?
4. Marketing Metrics. Identify and discuss at least one financial metric and three performance metrics that would be important to monitor your company’s strategic marketing planning for the marketing efforts you identified for your new marketing mix strategies.