Assignment 1: Yahoo and Amazon: Building a Competitive Advantage

Required Text:  ***Hill, C., & Jones, G. R. (2013). Strategic Management: An integrated approach (10th ed.). Independence, KY: Cengage***

Review
Case 21 “How Amazon.com became the leading online retailer by 2011”,
and Case 23 “Is Yahoo!’s business model working in 2011?” located in the
textbook to complete this assignment.

Write a six to eight (6-8) page paper in which you:

1. Describe, in brief, the histories of both of Amazon.com and Yahoo.com, and determine the core business of each.
2. Determine
   the key strategic differences that have impacted the relative success
   of both Amazon.com and Yahoo.com. Provide two (2) specific examples of
   such strategic differences to support the response.
3. Compare
   and contrast the approach to strategic planning that each company has
   pursued in order to achieve a competitive advantage. Focus specifically
   on both intended and emergent strategies.
4. Analyze
   the manner in which each company’s distinctive competencies help to
   shape the strategies that each company pursues. Provide a rationale to
   support the response.
5. Recommend
   one (1) functional level strategy for each company which prescribes the
   essential ways in which each may achieve superior efficiency, quality,
   innovation, and customer responsiveness. Provide a rationale to support
   the response.
6. Use at least three (3) quality references. Note: Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

• Be
  typed, double spaced, using Times New Roman font (size 12), with
  one-inch margins on all sides; citations and references must follow APA
  or school-specific format. Check with your professor for any additional
  instructions.
• Include
  a cover page containing the title of the assignment, the student’s
  name, the professor’s name, the course title, and the date. The cover
  page and the reference page are not included in the required assignment
  page length.

The specific course learning outcomes associated with this assignment are:

• Analyze the role of a company mission, vision, and objectives and the impact to business strategy.
• Describe strategic planning techniques used to formulate alternative strategies designed to achieve stated business goals.
• Analyze
  the external and internal environment for opportunities, threats,
  strengths, and weaknesses that impact the firm’s competitiveness.
• Use technology and information resources to research issues in strategic management.
• Write clearly and concisely about strategic management using proper writing mechanics.

Need response to discussion question below 250 words 4 Scholarly sources and APA format

Topic 2: Healthy People 2020

Healthy People 2020’s commitment to promote health and prevent disease encourages individuals to make healthy lifestyle choices for themselves and their families. Conceptual models and theories play a major role in health promotion and disease prevention. In addition, epidemiological data, such as morbidity and mortality statistics, helps identify health problems common to a particular population.

Select one of the Healthy People 2020 initiatives and discuss available preventative health services (immunizations, health screenings, etc.) relevant to the initiative, as well as health promotion strategies to be implemented by the advanced practice nurse for a selected population/age/ethnic group (neonates, children, adults, pregnant female, older adult). Please consider theoretical concepts and epidemiological data while discussing health promotion strategies.

Purpose of Assignment

This course has provided the knowledge necessary to create an all-encompassing global business plan. The final goal is the pull together analyses to create a business plan using the product and country you selected in week 2. The business plan should take the form of a comprehensive and cohesive presentation by the student.

Assignment Steps

Prepare a minimum 15-slide Final Global Business Plan. Your Final Global Business Plan should integrate previous global business plan assignments as well as encompassing several new assessments that you had only discussed in class.

Include the following information in your plan (with the option of omitting as many of three (3) of the following bullet items from your presentation):

• Develop an Executive Summary including a short overview of the entire Final Global Business Plan. It should follow the structure and order of the plan and not exceed two pages.
• Design a Mission Statement and articulate the purpose of the company’s existence in as few words as possible.
• Identify the company name, product or service description, and explain the information obtained regarding the legal, cultural, and ethical challenges that formulated your rationale for selecting your target country. Describe the mode of country entry selected. Refer to your country risk analysis.
• Develop a chain of command and describe the legal company structure selected. Refer to your organization and product analysis.
• Define the Foreign Corrupt Practices Act and how it’s applied in international business.
• Formulate an industry analysis to include: industry size, growth rate, industry trends and long term prospects. Refer to your industry analysis.
• Develop a market analysis to include: a market segmentation and target market selection, SWOTT and PEST analysis, estimate of annual sales, market share and distribution channels. Refer to your organization and product analysis.
• Describe the following as part of your marketing plan: product modification-if any, influences of social culture on product, pricing, use of current global information technologies to promote product introductions and distribution channels.
• Describe in detail the functions of the foreign exchange market as it pertains to: currency conversion to implement payment of trade and supplies, the potential risks in exchange rates, and cyber and technology risks. Refer to your Week 3 Individual Assignment.
• Identify two potential international sources of financing. Refer to your Week 4 Individual Assignment.
• Compose an income statement extending three months to include: cash from units sold, less variable and fixed cost, less taxes, to equal monthly net profit. Use estimated unit value. Refer to class discussion.
• Compose a cash flow statement extending three months to include: cash balance at beginning of month, monthly cash flows from operations, less uses of cash, to equal cash balance at end of month. Use estimated cash flow values. Refer to class discussion.
• Explain what type of exit strategy would be appropriate for your business venture. Several strategies to consider are: divestiture of assets, handing over to a joint venture partner, diversification, shutting down operations.
• Recommend whether this global venture is feasible or not. Propose whether to proceed with this business or not.

Format your assignment consistent with APA guidelines. Slides or notes pages must each have source information. Include a References slide.

I ALSO UP LOADED WEEKS 2 THUR WEEK 4 FOR THE ASSIGNMENT

DISCUSSION 1:

Identify a time when you were influenced by media bias in relation to a world event, or perhaps an event on a more local level. Explain why you think that the news media was biased in this context and whether certain media outlets were overly sensitive (or harsh) to certain groups, advertisers, government, powerful interests, or competitors.

Hint: Please do not state that you’ve never been influenced by bias. Everyone has been affected by media bias at some time. It does not necessarily need to be political in nature. No person is immune to media influence so spend some time reflecting on beliefs that you formed because of media influence and whether those beliefs could be considered biased. For example, if you read about a number of shark attacks and then were afraid of swimming at a certain location because of the possibility of sharks. Or if you believe that crime is worse today than when you were a kid (then you have been influenced by media bias). Perhaps you have formed an opinion about Israel, Brexit, or police shootings because of media coverage.

DISCUSSION 2:

Have you ever heard a student say that APA is just too hard? What could have been the source of that frustration? What could be done to eliminate the typical barriers that are associated with APA writing?

Assignment Details

This assignment has 4 parts.

1. Collaboration in a business environment is a best practice that leverages the collective knowledge of the team assembled. Peer evaluation and support, provided in the spirit of continuous improvement and organizational success, result in higher quality deliverables than generally possible by the efforts of an individual. Please describe the process you plan to use to conduct research, identify findings, and develop the Comprehensive Project due in Unit 5 and present a preliminary outline indicating how you intend to organize the project deliverable.
2. Please review the process and outlines of other students, providing an objective assessment and constructive feedback that will help strengthen the effectiveness of their efforts and the quality of the finished product.
3. Understanding the customer profile is essential to the overall marketing plan. The customer profiles also help with selecting the correct media for the target markets. Visit Experian’s Consumer Profiles http://www.experian.com/marketing-services/customer-profiling.html and complete the following:
   1. Provide an overview of your product
   2. Choose three possible profiles for your product’s target market/audience. Explain the profiles.
4. How can this type of information on consumers be used by the marketing manager in its marketing communications & strategy?
5. Assess the market being targeted. What group(s) of consumers would most likely be drawn to the product? What are some ethical and legal implications? Explain why you are targeting these segments and three possible channels you would use to place your product for distribution to this target market.