Purpose of Assignment

All products/services go through a life cycle of NPI (new product introduction), growth, maturity and decline. These various stages affect the marketing strategy and promotional efforts. In Week 3, you will incorporate a product strategy that addresses at least 3 areas of the product life cycle. The primary objective of this assignment is to allow the student to demonstrate an understanding of the factors that can affect the launch of a product or service. A secondary objective is to understand the differences in a product launch in the U.S. (domestic market) and an international market.

Assignment Steps

Generate a minimum 700-word product strategy in Microsoft^® Word.

Incorporate a product strategy that addresses the following:

• At least three areas of the product life cycle (NPI-new product introduction, growth, maturity and decline).
• How you will measure (what metrics will be used to determine success or failure) the marketing activities.
• Create at least two different types of media methods for the products. One media method must be a print method and one must be non-print. A media method is a media strategy which highlights your product. For example, (this cannot be used in this assignment), a non-print media method would be a Facebook campaign that provides a user a reward for each review, positive or negative, posted about the use/appearance/price/etc. of the product. In your assignment, you should have 2-3 sentences about each media method (i.e. one paragraph of what you would do, not how to do it).
• Address three elements of the Product and Promotion List (see below).
  • Product and Promotion List:
    • Integrated Marketing Communication
    • Advertising Strategy/Objectives
    • Push and Pull
    • Media Strategy
    • Advertising Execution
    • Direct Marketing
    • Public Relations/Strategies
    • Positioning

The plan will be a continuation of your global or multi-regional company you chose in Week 1. This will be incorporated into your overall marketing plan for Week 6.

Note: Charts/graphs/tables do not count toward the word count.

Cite a minimum of three peer-reviewed references.

Format your assignment consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

Below is information from Week 1 class on the chosen company.

Apple Company Summary

Founded in the year 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne, Apple Inc is a company in the technology industry. An American multinational company its headquarters are located in Cupertino, California boasts of developing, selling and designing high-end computer software, online services, and consumer electronics. The company is responsible for developing a line of the iPhone, as well as the Mac personal computer alongside iPad tablet computer and iPod media player (Corsi and Morin, 2015).

Over time, the company has amassed a reputation for sleek design of its line of products cutting from the norm. This is the reason the company’s revenue amounts to about $247.1 billion per year. As well, the company has been able to hire over 116,000 employees who are the taskforce behind their tech-savvy and innovative products (James, 2007). Additionally, the company features online services for its consumers which include iCloud, Apple Music, iOS App Store, iTunes Store and the Mac App Store. More information pertaining the company’s line of products and updated information is as contained in its website; https://www.apple.com/.

PLEASE MAKE SURE THE ANSWER IS PLAGIARISM FREE AND MAKE SURE TO INCLUDE ALL REFERENCE AND CITATION TO SUPPORT WORK AND PREFERABLY BE ABLE TO VERTIFY FROM VALID ONLINE SOURCES. THANKS

You are the incident commander investigating an explosion that has occurred in a suburban mall complex. There are approximately 50–60 dead and over 100 injured. An investigation results in the determination that a gas line had been leaking natural gas into the original basement that had been sealed when the mall was renovated. During a renovation project where a fountain was being installed, a welder broke through the old basement seal with a burning welding torch in his hand, resulting in the explosion.

A Federal Bureau of Investigation (FBI) detail arrives and relates that they are interested in helping but do not want to assume command. You welcome the assistance and find that none of the FBI personnel have victim-handling skills for mass disasters. You will have to develop a formal protocol to train the FBI personnel.

First, it is important to understand that the category of victim and the type of incident will indicate the methods used in handling the victims.

Example: During a bank robbery with a large number of hostages, a negotiator gets the robbers to free the hostages, who come running unharmed out of the bank. Police immediately make the hostages kneel with their hands up. They systematically search and handcuff each one of the hostages. While this behavior seems insensitive, it is done in each case because robbers could realize their predicament and attempt to escape pretending to be one of the hostages. All of the victims/hostages would have to be positively identified as not being a robber prior to release.

Your presentation to the FBI will include the following:

• Address the following in a formal protocol of 7–9 pages (remember, a protocol is detailed description of procedures and steps).
  • What is the protocol for determining if the cause of the incident is criminal or not? Explain.
    • How would you be required to act with regard to victim management if the situation were determined to be criminal? Explain.
    • If criminal acts are suspected, how would you identify the true victims from possible suspects? Explain.
  • What is the protocol for determining if there is any further danger in the scene? Explain.
    • What equipment and personnel are needed to remove the danger?
    • What equipment and personnel are needed to affect rescues of trapped victims?
    • What equipment and personnel are needed for on-site triage of victims?
  • What is the protocol to identify and manage those in need of immediate medical assistance? Explain.
    • This includes persons who are in shock or acting out of character.
  • What types of potential behaviors should you look for to identify traumatized victims?
    • What methods will you use to reconcile the traumatized survivors with normally recognized behavior? Explain in detail.
  • How would you obtain field interviews for follow-up later from victims who may be potential witnesses? Explain.
    • How can this be applied to those who have experienced significant psychological trauma? Explain.
  • How would you establish a notification and meeting assembly point for victims and their loved ones? Explain.
  • What is the protocol for establishing a temporary morgue unit for fatalities and identification of the dead by family members? Explain.
• Be sure to reference all sources using APA style.

Next, you will have to create a guide for reducing stress among first responders.

• Address the following in a guide of 3–4 pages:
  • What are the most stressful factors of the above event for first responders? Explain.
  • How can first responder stress be prevented prior to the event response? Explain in detail.
  • What can be done to reduce stress in first responders after the response operations have been completed? Explain in detail.
• Be sure to reference all sources using APA style.

Please submit your assignment.

Suppose you decide (as did Steve Jobs and Mark Zuckerberg) to start a company. Your product is a software platform that integrates a wide range of media devices, including laptop computers, desktop computers, digital video recorders, and cell phones. Your initial market is the student body at your university. Once you have established your company and set up procedures for operating it, you plan to expand to other colleges in the area and eventually to go nationwide. At some point, hopefully sooner rather than later, you plan to go public with an IPO and then to buy a yacht and take off for the South Pacific to indulge in your passion for underwater photography. With these issues in mind, you need to answer for yourself, and potential investors, the following questions.

1. What is an agency relationship? When you first begin operations, assuming you are the only employee and only your money is invested in the business, would any agency conflicts exist? Explain your answer
2. If you expanded and hired additional people to help you, might that give rise to agency problems?
3. Suppose you need additional capital to expand and you sell some stock to outside investors. If you maintain enough stock to control the company, what type of agency conflict might occur?
4. Suppose your company raises funds from outside lenders. What type of agency costs might occur? How might lenders mitigate the agency costs?
5. Suppose your company is very successful and you cash out most of your stock and turn the company over to an elected board of directors. Neither you nor any other stockholders own a controlling interest (this is the situation at most public companies). List six potential managerial behaviors that can harm a firm’s value.
6. What is corporate governance? List five corporate governance provisions that are internal to a firm and are under its control.
7. What characteristics of the board of directors usually lead to effective corporate governance?
8. List three provisions in the corporate charter that affect takeovers.
9. Briefly describe the use of stock options in a compensation plan. What are some potential problems with stock options as a form of compensation?
10. What is block ownership? How does it affect corporate governance?
11. Briefly explain how regulatory agencies and legal systems affect corporate governance.

Click here to view the grading rubric.

I’m attaching the documents needed. Week 6_Tropi-Boost_ Marketing Budge has the business plan financials excel template needed. Added previous assignments so you have additional information of the company.

Important Notes

• This exercise is considered an academic writing exercise. Quality of response, grammar, and punctuation are considered in your overall grade.
• This exercise does not require the use of APA format or a cover page.
• This exercise uses the “Business Plan Financials” MS Excel template. Use the “Business Plan Financials Guide” to assist you in completing the required worksheets. (Both documents are also available in the Course Required Files in Week 1.)
• It is recommended that students construct their deliverable(s) using MS Word / MS Excel and then attach the document(s) to the discussion thread submission area in Blackboard.

Use the “NAB Company Portfolio” (see: Course Required Files in Week 1) for reference. Provide the following information below.

1. For year one of your NAB company’s Business Plan, complete the Income Statement, Cash Flow Projections, and Balance Sheet sections from the “Business Plan Financials” MS Excel template (see: Course Required Files in Week 1). Note: Attach the MS Excel worksheet to the discussion thread.

• Hints: Your marketing costs should already be included as you created your Marketing Budget in Week 4 and those will be filled in automatically.
• Hints: Use the figures you arrived at in the operations and technology sections of your plan to help fill out your financial forms.
• Hints: Work through the worksheets in order. The excel worksheets will automatically enter the numbers into your Income Statement.

1. Develop the following financial sections of your NAB company’s Business Plan. Note: Attach the MS Word document to the discussion thread.

1. Sources and use of funds
2. Plan assumptions
3. Break-even analysis