The final project for this course requires students to use concepts from each module, answer questions about their chosen company, and complete a strategic
analysis of that company in a variety of areas. Milestone drafts of your answers are assigned in several modules leading to the strategic analysis final project
submitted in Module Nine.
You have been hired as a consultant at the company you have been researching. This final report is an in-depth look at the strategy and corporate management
based on your detailed research completed throughout the semester. This paper is designed as a full report with recommendations that the executive team will
use to enhance the existing strategic management. This project is divided into five milestones, submitted in Modules One, Four, Five, Seven, and Nine (final
deliverable).
Main Elements
Your report should include, as a minimum, the following 11 components:
1. Strategy and the Strategic Management Process at your Chosen Company
Describe the industry you are investigating. Identify the company you are researching along with the mission, vision, values, and strategic plan. Be sure to
answer the following questions:
 Describe the industry in which the company operates.
 What is the company’s stated strategy? Is it a winning strategy?
 How does the company’s mission statement compare to those of its competitors?
 How do the mission, vision, and values support strategic objectives or performance targets of your company?
 What do the mission, vision, and value statements say about the company and its leadership?
2. External Environment and Competitive Position
Complete an industry analysis and a five forces model analysis including an assessment of the company’s closest rival. Be sure to answer the following
questions:
 What are the driving forces of change in the industry in which your company competes? How has your company changed its strategy to address
driving forces?
 Where does the company stand within the industry based on the five forces model of competition analysis?
 Which of the five forces exert the most pressure on the company? What has the company done to relieve this pressure?
 What are your recommendations to further reducing pressure from these forces?
3. Internal Environment and Competitive Position
Complete a SWOT analysis and a value chain analysis of the company you have chosen. Be sure to answer the following questions:
 How well has the company performed to stated strategic objectives or performance targets? Support your assessment with factual data.
 Compare the strengths, weaknesses, opportunities, and threats of the company to those of its competitors. How do the vision and values affect
how the company will respond to each?
 What is the core competency of the company? How does this affect its standing within the industry?
 How has the company used its value chain activities to improve its competitive position?
 What are your recommendations in regard to the company’s competitive position and value chain activities?
4. Competitive Strategy
Summarize the generic strategy employed by the company and how it helps the company achieve sustained competitive advantage.
 Which of the generic competitive strategy options is your company pursuing?
 Explain how your company is pursuing this generic strategy. How does it fit value chain activities specifically to support its generic strategy?
 How does pursuit of this strategy help your company achieve sustained competitive advantage?
 What are your recommendations in regard to the company’s pursuit of a generic strategy or how it uses its value chain in this pursuit?
5. Strengthening Competitive Position
Summarize how the company strengthens its generic strategy through complementary strategic moves. Be sure to answer the following questions:
 Outline what the company has done to fit its strategy to the industry and company situation.
 Has your company responded offensively or defensively, or both, to improve its strategic position? How?
 Has your company pursued complementary strategic options? Explain your answer.
 What are your recommendations for your company to pursue future complementary strategic options to strengthen its competitive position?
6. The Global Marketplace
Summarize company operations in foreign markets and competitive advantage possibilities. Be sure to answer the following questions:
 Describe which method(s) has been used to enter foreign markets.
 How has the company gained competitive advantage through competing internationally?
 What are additional actions that the company could take to gain a competitive advantage in foreign markets?
7. Corporate Strategy: Business Diversification
Summarize the company’s methods to diversify into related or unrelated businesses. Be sure to answer the following questions:
 Which diversification strategy is used—diversification into related or unrelated businesses, a mix of both or none, and/or divestiture and
retrenchment?
 How has this helped or hurt the company?
 Offer a future proposal for business diversification and describe how it will help the company’s strategic position.
8. Ethics, Social Responsibility, and Environmental Sustainability
Summarize the corporate ethics statement, statement about social responsibility, and sustainability statement. If none exist, report what you believe are
these unwritten statements or code of conduct based on what the company says about itself. Be sure to answer the following questions:
 Does company practice conform to its ethics statement or code of conduct? Where does practice diverge from the statement?
 Does the company have a comprehensive, proactive social responsibility statement? Does company practice support this statement?
 Does the company follow environmentally sustainable business practices? Does this help or hurt the company? How?
 Offer suggestions for improvement in the above areas.
9. Strategy Execution: Building the Capability to Execute Strategy
Summarize the company’s strategic plan based on its internal resources, capabilities, and structure. Be sure to answer the following questions:
 How do the company’s hiring and training practices support its strategy?
 How is the company structured?
 Would a different structure work to better implement the strategic plan? Why? If not, why does the current structure work?
 Offer any additional changes that may help the company to deliver its strategic objectives.
10. Strategy Execution: Managing Internal Operations
Summarize an employee’s experience within the company and its leadership. Be sure to answer the following questions:
 What best practices can you derive from the company?
 How has the company used information systems to better execute its strategy?
 How does management motivate their teams?
 Review the compensation packages of the executive team of the company.
o What are the monetary and non-monetary elements of the top three executives?
o Rate the company within the industry based upon its compensation packages.
 What future changes in these areas do you see for the company? Offer any suggestions for change in the above areas.
11. Strategy Execution: Leadership
Summarize your recommendations to the CEO and board of directors on how to improve strategy for your chosen company. Be sure to answer the
following questions:
• What will this company be doing differently in three to five years to become more competitive based on your recommendations in previous
components? (“no change” is not an option)
• What do you recommend the company’s leadership focus on to achieve this strategic position?
Write the paper in your own words. Include your own critical analysis and remarks in the paper. If you copy and paste any quotes from the search results, make
sure to put those in quotation marks and provide a citation and reference for the source.
Following are general format guidelines:
 Cover Page
 Abstract (Executive Summary)
 Table of Contents
 Components (11)
 References
 Appendices
Milestones
Milestone One: Company Identification and Component 1
In task 1-2, you will identify the company you are researching along with answers to the Component 1 assignment questions. This milestone is graded using the
Final Product Rubric (below), and you will receive formative feedback from the instructor.
Milestone Two: Components 2, 3, and 4
In task 4-2, you will provide answers to the Components 2, 3, and 4 assignment questions. This milestone is graded using the Final Product Rubric (below), and
you will receive formative feedback from the instructor.
Milestone Three: Components 5 and 6
In task 5-3, you will provide answers to the Components 5 and 6 assignment questions. This milestone is graded using the Final Product Rubric (below), and you
will receive formative feedback from the instructor.
Milestone Four: Components 7 and 8
In task 7-2, you will provide answers to the Components 7 and 8 assignment questions. This milestone is graded using the Final Product Rubric (below), and you
will receive formative feedback from the instructor.
Milestone Five: Final Strategic Analysis
In task 9-2, you will submit your strategic analysis final project. It should be a complete, polished artifact containing all of the components of the final product. It
should reflect the incorporation of feedback gained throughout the course. This milestone will be graded using the Final Project Rubric (below).
Deliverable Milestones
Milestone Deliverables Module
Due
Grading
1 Company Identification and Component 1 One Graded separately; Final Product Rubric
2 Components 2, 3, and 4 Four Graded separately; Final Product Rubric
3 Components 5 and 6 Five Graded separately; Final Product Rubric
4 Components 7 and 8 Seven Graded separately; Final Product Rubric
5 Final Strategic Analysis Nine Graded separately; Final Product Rubric
Final Product Rubric
Requirements of submission: Written components of project must follow these formatting guidelines when applicable: double spacing, 12-point Times New
Roman font, one-inch margins, and discipline-appropriate citations. The main body of the term paper (excluding cover page, executive summary, table of
contents, appendices, and references) should be between 14 and 16 pages.

General Instructions – PLEASE READ THEM CAREFULLY

• All students are encouraged to use their own words.
• Write a three-part essay (i.e., an essay that includes an introduction paragraph, the essay’s body, and a conclusion paragraph).
• Students must mention question number clearly in their answer.
• Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.
• Use proper referencing (APA style) to reference, other styles will not be accepted.
• Support your submission with course material concepts, principles, and theories from the textbook and at least two scholarly, peer-reviewed journal articles unless the assignment calls for more
• Assignment Purposes/Learning
  Outcomes:
  After
  completion of Assignment-1 students
  will able to understand the
  1.
  Defining the concepts, theories and approaches of
  project management. (L.O-1.1)
  2.
  Recognize the steps of planning process in the project
  management. (L.O-1.2) 3.
  Analyze to work effectively and efficiently as a team member
  for project related cases. (L.O-3.1)
  Assignment-1-Case Study Assignment Question: (Marks 10)
• Please
  read the Case-1.2 “The Hokies Lunch Group.” from Chapter 1 “Modern Project Management” given in your
  textbook – Project Management: The Managerial Process 8^th edition by
  Larson and Gray page no: 24-27 also refer to specific concepts
  you have learned from the chapter to support your answers. Answer the following questions for
  Part-A, Part-B, Part-C of the case study. 1.
  For each part (A,B,C) What phase of the project life cycle is each
  project in ? Expain (1 Mark each for A,B,C) Total (3Marks). 2.
  What are the
  two important things you learned about working on projects from the case ? Why
  are they important ? Explain for each part (A,B,C) (2 Marks each for A,B,C)
  Total (6 Marks). 3.
  Describe the
  characters of “The Hokies Lunch Group”? (1 Mark)
• Answers:
• 1.
  Part-A: (1
  mark) Part-B: (1 mark) Part-C: (1 mark)
• 2.
  Part-A: (2 mark) Part-B: (2 mark) Part-C: (2 mark)
• 3 (1 Mark)

Assignment Description

A quaint but well-established coffee shop, the Hot New Cafe, wants to build a new cafe for increased capacity. Expected sales are $800,000 for the first 5 years. Direct costs including labor and materials will be 50% of sales. Indirect costs are estimated at $100,000 a year. The cost of the building for the new cafe will be a total of $750,000, which will be depreciated straight line over the next 5 years. The firm’s marginal tax rate is 37%, and its cost of capital is 12%.

For this assignment, you need to develop a capital budget. It is important to know what the cafe managers should consider within their capital budget. You must also define the key terms necessary to understand capital budgeting. In this assignment, please show all work, including formulae and calculations used to arrive at financial values. You must answer the following:

• Using the information in the assignment description:
  • Prepare a capital budget for the Hot New Cafe with the net cash flows for this project over a 5-year period.
  • Calculate the payback period (P/B) and the net present value (NPV) for the project.
  • Answer the following questions based on your P/B and NPV calculations:
    • Do you think the project should be accepted? Why?
    • Define and describe Net Present Value (NPV) as it pertains to the new cafe.
    • Define payback period. Assume the company has a P/B (payback) policy of not accepting projects with life of over 3 years. Do you think the project should be accepted? Why?

  Your submitted assignment must include the following:

  • A double-spaced, two page Word document that contains answers to the word questions.
  • You must include a Microsoft Excel spreadsheet for your calculations.
  • Either the Word document or the Excel spreadsheet must have all of your calculation values, your complete calculations, any formulae that you used, the sources you wish to cite, and your answers to the questions listed in the assignment guidelines.

Instructions: In class we discussed one of the major theories of persuasion, the Elaboration Likelihood Model (ELM). For this activity, you will apply your knowledge of the two routes of processing proposed by the ELM (i.e., the central and peripheral routes) to identifying the extent to which components of a sales pitch on the popular show Shark Tank encourage each of these routes. Refer to class notes from Unit 13 (Persuasion and Public Communication) as well as the Booth-Butterfield (n.d.) and O’Keefe (2012) readings from Unit 13 to help you complete this activity.

Choose any sales pitch from Shark Tank during which entrepreneurs ask the Sharks to invest in their product. You may choose any sales pitch that is available to you on Youtube. Then, respond to the following:

1. Identify 3 message factors from this clip that encouraged central route processing about investing in the product and describe why they are relevant to the message argument of investing in the product.
2. Identify 3 message factors from this clip that encouraged peripheral route processing about investing in the product and describe why each is a heuristic cue rather than a message that supports the message argument of investing in the product.
3. Are the Sharks more likely to process centrally or peripherally? Why? Make sure to discuss this in terms of your motivation and your ability to process the message.
4. When YOU watched this video, did you use central or peripheral route thinking? Why? Make sure to discuss this in terms of your motivation and your ability to process the message.

This activity must be submitted to eCampus as either a text submission or an attached file no later than 11:59pm.

15 hours ago

Task: As a group, consider the following situation: Your group is the Guiding Coalition of a large-sized business based in a major hub in the United States. Your group has been selected to lead a major change that will influence the entire company. Using Kotter’s conceptual change management framework, determine and explain the various phases and activities that you plan on implementing in order to successfully navigate through that major change (SLO 4.1, 4.2, 5.1, 5.2).

I found this on youtube , he basically has some informations! we can organize it , because our group will follow this video as well !

So this is group project , we need to using the Kotter’s 8 step model apply to Uber and I am taking care the step 1 to step 4

We don’t need to turn into the paper , only presentation so basically I only need a speaking notes for my part to present it

I think only one page to two should be enough ! ❗ Please using simple word to express , I will be speaking on the note

❗ On the step 3 , we need to give number of strategies to apply the Uber’s facing problems ( Free to use Bullet point )

Please start this assignment as soon as possible , we have one day only , I can’t use internet until late afternoon so I want to make sure everything is clear

Thank you

Useful link:

https://www.mindtools.com/pages/article/newPPM_82….