Integrated Marketing Communications

Research a product or service from a company with which you are familiar, as well as the methods used to market that product or service. Many well-known companies have marketing plan information available online that you can reference by searching for “[Company Name] Marketing Plan”.

Write a 1,050- to 1,400-word paper in which you include the following:

  • Analyze the purpose, value, and components of an effective integrated marketing communications (IMC) plan.
  • Briefly introduce the company that you researched and its product(s) or service(s).
  • Describe the specific marketing communications tools that are currently included in the IMC.
  • Evaluate the effectiveness of those tools in meeting the objectives of the IMC and in reaching the targeted market segment(s).
  • Provide a brief industry analysis that includes emerging trends.
  • Propose additional marketing communication tools (or changes to existing tools) that the company should consider, and explain the potential opportunities for improving overall brand management that can be gained by implementing these tools.

Format your paper consistent with APA guidelines.

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Criminal Justice Ethics / 10 questions

Answers have to be at least a few sentences long. 

1.  Describe how other ethical systems define what is moral- specifically, ethics of virtue, natural law, religion, and ethics of care.

2. Describe the steps in analyzing an ethical dilemma.

3. Describe the ethical issues faced by prosecutors and defense attorneys.

4. Provide justification for police power and the basic ethical standards that derive from this justification and what are the ethical issues involved in proactive & reactive investigations?

5. Under corrective justice, distinguish between substantive and procedural justice.

6. Describe the types of misconduct by community corrections professionals and provide some of the explanations for this misconduct.

7. What are the principles of ethical decision making?

8. Discuss three of the five types of police misconduct, with examples of each type.

9. What steps should organizational leaders take to encourage ethical decision making on the part of employees?

10. What are the elements of any ethical system?

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Consider how specific areas of human resource management need to account for diversity.

Demographic shift, including shifts in the racial and ethnic populations, impact the composition of the labor force. For example, there has been an increase in the number of women, people of color, average age of workers, immigrant workers, and in the number of part-time and temporary workers in the contemporary labor force. In addition, the shifts in the racial and ethnic make-up of the workforce bring issues of cultural differences and practices. In response to these shifts, government and non-profit organizations need to develop and implement a broad range of diversity initiatives, program, and practices.

For this Assignment, review this week’s Resources. Review Chapter 4 of Human Resources Management for Public and Nonprofit Organizations and focus on the areas of human resource management that must take diversity into account. Review the articles by Guy and Strate, et al. Pay particular attention to the challenges of managing workplace diversity. Consider how specific areas of human resource management (e.g., legal, hiring, training, employee relations) need to account for diversity. Review Exercise 4.2 “Tattoos in the Workplace” (p. 133) in the course text and consider the two questions in the exercise.

The Assignment:

  • Explain the challenges and opportunities related to addressing diversity needs in government and non-profit organizations.
  • Explain the right of employers to set parameters regarding acceptable appearance standards.
  • Describe the issues that might arise when considering the possibility of instituting appearance standards.

Be sure to support your Assignment with specific references to the resources and other current literature in the Walden Library. Use at least three scholarly sources from the library that were published within the past five years to support your paper.

Your Assignment must demonstrate both breadth and depth of knowledge and critical thinking appropriate to graduate-level scholarship. It must follow APA Publication Manual guidelines and be free of typographical, spelling, and grammatical errors. The assignment should be 3 pages in length (double-spaced), not including the title page, abstract, and references.

References

  • Pynes, J. E. (2013). Human resources management for public and nonprofit organizations: A strategic approach (4th ed.). San Francisco, CA: Jossey-Bass.
    • Chapter 4, “Managing a Diverse Workforce” (pp. 111–135)
  • Guy, M. E. (2010). When diversity makes a difference. Public Integrity, 12(2), 173–183.
    Retrieved from the Walden Library databases.
  • Strate, J. M., Jung, T. H., & Leidlein, J. (2009). Sexual harassment! Public Integrity, 12(1), 61–76.
    Retrieved from the Walden Library databases.

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Citizen Journalists

Citizen Journalists

What is the role of the professional journalist? What do we mean when we say that in today’s era we have expanded this role to include citizen journalists? Does this affect how we share news and information in a free society?

Think about the traditional work and role of the journalist as you approach this question. Consider the journalists portrayed in the movie, All the President’s Men, who were real-life journalists in the 1970s. Then consider how the role of journalists have changed, including how social media is creating a form of citizen journalist where everyone with access to a smartphone and the internet can film, post, and circulate stories of interest.

Answer the following in a thoughtful 1-to-2 page response:

? What is the role of the professional journalist?

? What do we mean when we say that in today’s era we have expanded this role to include citizen journalists?

? Does this affect how we share news and information in a free society?

? It may be helpful to review these two resources that further describe All the President’s Men. This link describes the work of Woodward and Bernstein from a journalist’s point of view: https://www.washingtonpost.com/wp-srv/national/longterm/watergate/stories/ringle.htm (Links to an external site.)Links to an external site.

?This link leads to the PDF that includes the question sheet to gain background: http://jea.org/wp-content/uploads/2012/02/specialreport.pdf (Links to an external site.)Links to an external site.

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Need management help to Respond to Denise Morrison Week 7 Discussion

  1. There are four key processes involved in Total Rewards planning:

  2. Assessment

  • Design

  • Execution

  • Evaluation

    I cannot specifically say that two of these steps are most important. Each one of the steps plays a role in planning and development. Assessment is when what is working right and what needs improvement is evaluated. This is key in determining what changes should be focused on. Design is more complicated in that it involves compensation, benefits, work/life balance and development. Execution occurs when a Total Rewards plan is put into place. Evaluation is when the outcomes and data sources are reviewed to gauge how well the program is working. Each process is integral to the success of planning a Total Rewards and long-term implementation being productive.

References

Heneman, R. (n.d.). Implementing Total Rewards Strategies. In SHRM Foundation. Retrieved December 2, 2015, from https://www.shrm.org/hrdisciplines/benefits/Documents/07RewardsStratReport.pdf

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Colorado Company, A06 Intermediate Accounting II assignment help

A06 Intermediate
Accounting II

Part A (40 points)

Colorado Company
has provided you the following information.

Year  Taxable income  Income tax rate

2014  $390,000  35% 

2015  $320,000  37%

2016  $400,000  40%

2017  ($1,200,000)  40%

Colorado Company has decided to use the loss carryback and
carryforward provision as a result of the year 2017 loss. The enacted tax rate
remains at 40% after year 2017. Colorado Company has determined that a
valuation allowance is not necessary.

Prepare the journal entry on December 31, 2017 to record the
carryback and carryforward decision.

Part B (30 points)

The Matrix Company began operations as of the beginningof 2015. During  2015, Matrix reported GAAP (book) income
before taxes of $789,500. For income tax purposes, depreciation expense was
$150,000; for GAAP (book) purposes, depreciation expense was $74,000. Matrix
accrued $900,000 of revenue for GAAP (book) purposes during 2015; $600,000 of
the accrued revenue was taxable during 2015. Matrix earned interest of $79,800
from a municipal bond investment during 2015. Matrix’s marginal income tax rate
is 40%. Matrix did not make any income tax payments during 2015.

a.  Determine Matrix’s taxable income for the year ended December 31, 2015.

b. 
Prepare the 2015 year-end journal entry
to record income tax expense.


Part C (30 points)

a. 
For each of the items below,
determine whether the items are temporary differences or permanent differences.
Also, for each temporary difference, you are required to determine whether a
deferred tax asset or deferred tax liability is created by the temporary difference
described. Assume that each of the temporary differences described is an originating
difference.

1.  Municipal bond interest

2.  Accrued warranty expense

3.  Sales revenues received in advance

4.  Prepaid insurance where the tax deduction in future years will be less
than the book expense

5.  Tax depreciation expense exceeds GAAP (book) depreciation expense

6.  Accrued bad debt expense

7.  The dividends received deduction

8.  Installment sales revenue (recognized currently for GAAP, recognized
for tax purposes when cash is collected in future years)

9.  Life insurance payments for executives for which the company is the
beneficiary

10.  Fines paid for law violations

b.  Explain why temporary differences result in deferred tax assets or
deferred tax liabilities while permanent differences do not, and describe the
difference in the formation of deferred tax assets and deferred tax
liabilities.

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Assignment 2: Designing a Training Program

Assignment 2: Designing a Training Program
Due Week 8 and worth 300 points

Create a written proposal in which you detail the complete design of an employee training program.

Write a six to eight (6-8) page paper in which you:

  1. Design a two (2) day training program for a group of twenty (20) employees.
  2. Identify two to three (2-3) training needs though a Training Needs Analysis (TNA) and justify an approach for this training.
  3. Develop the training objective for this program based on an analysis of the business.
  4. Determine the training cost for the training program you are proposing. Include a detailed breakdown of time allotted for each piece, the subsequent cost analysis, and the total cost for the project as a whole.
  5. Select key training method(s) to deliver the program to employees, such as an e-Learning module or a one-day face-to-face training program.
  6. Create an agenda of activities for the training program.
  7. Use at least five (5) quality academic resources in this assignment. Note: Wikipedia and similar Websites do not qualify as academic resources.
  8. Format your assignment according to the following formatting requirements:
  9. Typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
  10. Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page is not included in the required page length.
  11. Include a reference page. Citations and references must follow APA format. The reference page is not included in the required page length.

The specific course learning outcomes associated with this assignment are:

  • Identify when to conduct a Training Needs Analysis (TNA).
  • Analyze the various approaches to performing a Training Needs Analysis.
  • Develop strategies for training design.
  • Use technology and information resources to research issues in training and development.
  • Write clearly and concisely about training and development using proper writing mechanics.

Click here to view the grading rubric for this assignment.

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Balanced Score, management homework help

I need help on the papers for Gilead Science, Inc. 

Strategic Plan Part 2: SWOT Analysis
Paper

Conduct an internal and external environmental analysis, and a supply chain analysis for your proposed new division and its business model.

Create a SWOT table summarizing your findings. Your environmental analysis should consider, at a minimum, the following factors. For internal factors, identify strengths and weaknesses; for external factors, identify opportunities and threats; and for all factors, identify any important trends and include them in your table.

External forces and trends considerations:

  • Legal and regulatory
  • Global
  • Economic
  • Technological
  • Innovation
  • Social
  • Environmental
  • Competitive analysis

Internal forces and trends considerations:

  • Strategy
  • Structures
  • Processes and systems
  • Resources
  • Goals
  • Strategic capabilities
  • Culture
  • Technologies
  • Innovations
  • Intellectual property
  • Leadership

Write a synopsis of no more than 1,050 words in which you analyze relevant forces and trends from the list above. Your analysis must include the following:

  • Identify economic, legal, and regulatory forces and trends.
  • Critique how well the organization adapts to change.
  • Analyze and explain the supply chain of the new division of the existing business. Share your plans to develop and leverage core competencies and resources within the supply chain in an effort to make a positive impact on the business model and the various stakeholders.

Identify issues and/or opportunities:

  • Identify the major issues and/or opportunities that the company faces based on your analysis.
  • Generate a hypothesis surrounding each issue and research questions to use for conducting analysis.
  • Identify the circumstances surrounding each issue; classify the circumstances; attribute the importance of each classification; and test the accuracy of the importance for each classification.

Strategic Plan Part 3: Balence scorecard and communication plan

Write a 1,050- to 1,400-word strategic objectives summary. Include your balanced scorecard and its impact on all stakeholders, and the communication plan.

Identify key trends, assumptions, and risks in the context of your final business model.

Develop the strategic objectives for your new division of the existing business in a balanced scorecard format in the context of key trends, assumptions, and risks. The strategic objectives are measures of attaining your vision and mission. As you develop them, consider the vision, mission, and values for your business and the outcomes of your SWOT analysis and supply chain analysis.

Consider the following four quadrants of the balanced scorecard when developing your strategic objectives:

  • Shareholder Value or Financial Perspective, which includes strategic objectives in areas such as:
    • Market share
    • Revenues and costs
    • Profitability
    • Competitive position
  • Customer Value Perspective, which includes strategic objectives in areas such as:
    • Customer retention or turnover
    • Customer satisfaction
    • Customer value
  • Process or Internal Operations Perspective, which includes strategic objectives in areas such as:
    • Measure of process performance
    • Productivity or productivity improvement
    • Operations metrics
    • Impact of change on the organization
  • Learning and Growth (Employee) Perspective, which includes strategic objectives in areas such as:
    • Employee satisfaction
    • Employee turnover or retention
    • Level of organizational capability
    • Nature of organizational culture or climate
    • Technological innovation

Evaluate potential alternatives to the issues and/or opportunities identified in the SWOT Analysis paper and table you completed in Week 3.

Create at least three strategic objectives for each of the four balanced scorecard areas.  Baseyour solutions on a ranking of alternative solutions that includes the following:

  • Identify potential risks and mitigation plans
  • Analyze a stakeholder and include mitigation and contingency strategies.
  • Incorporate ethical implications

Develop a metric and target for each strategic objective using a balanced scorecard format.

  • Example: a strategic objective in the shareholder or financial perspective is to increase market share. A metric to actually measure this strategic objective of market share increase is, “The percentage of increase in market share.” The target is the specific number to be achieved in a particular time period. The target for the metric of “Increase market share” could be “Increase market share by 2% for each of the next 3 years” of an increase of 2% per year for 3 years.)

Outline a brief communication plan discussing how you will communicate the company’s strategic objectives that includes the following:

  • Define the purpose.
  • Define the audience.
  • Identify the channel(s) of communication and why you selected that channel.

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Piracy and Counterfeit

Overview

On the streets of any large city, you will find vendors selling knockoffs of expensive brands, from watches to handbags. Most people who pick up a bargain from a street vendor know that the “brand-name” product they’re buying is not the real thing. However, many consumers are unaware that some of the products they buy—including DVDs—are actually pirated. Piracy and counterfeit are issues with enormous legal, economic and human consequences.

Directions

For this Project, you will research the issues of counterfeit and piracy and write an argumentative essay that incorporates information from at least three different sources. In preparation for your essay:

  1. review the concepts of counterfeit, piracy, intellectual property, licensing, trademark and copyright. Make sure you understand the types of products that are most commonly counterfeited and pirated, and why. Think about the consequences of counterfeit and piracy and the people who are affected.
  2. choose one of these three topics to explore:
    • Software and/or media (CDs, DVDs)
    • Fashion and luxury goods
    • Pharmaceuticals

Next, write an argumentative essay about counterfeit and piracy. In your essay, be sure to:

  1. make an argument either for or against counterfeiting and piracy as they relate to your chosen topic.
  2. include a clear thesis statement in your first paragraph. See the Project resources for tips on writing one.
  3. explain the concepts of counterfeit, piracy, intellectual property, licensing, trademark and copyright in your own words.
  4. explain how these concepts relate to the topic you have chosen.
  5. support your argument by including and explaining relevant statistics and/or examples.
  6. discuss the economic, social, legal and health (if applicable) issues surrounding your chosen topic.
  7. address the moral and ethical implications associated with your chosen topic.
  8. articulate a likely counterargument (what someone arguing against your position might say) and the points someone might make to support it.
  9. explain any flaws or inconsistencies within the counterargument.

It is essential that your essay:

  • is written in your own words.
  • includes an appropriate title.
  • incorporates information from at least three different sources.
  • includes citations in APA format that identify your sources, as well as a reference page.
  • is at least 1,000 words long.

http://www.wipo.int/about-ip/en/

https://www.telegraph.co.uk/finance/newsbysector/r…

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Read the following passage and answer the questions below .

Must be 100 words per answer. Original thoughts incouraged.

  1. Do you believe that the use of replacement workers is unethical or just a good business practice. Support your answer.
  2. Do you feel that Hostess’ decision to file for bankruptcy was a result of the financial burden imposed by the strike as management claimed, or was it a way out for a struggling company that was already headed to its second trip to bankruptcy court? Please explain.
  3. The new CEO does not expect for the company to be represented by unions going forward, what strategies could management use to prevent the newly hired employees from feeling the need to become unionized?

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