This assignment is designed to help students analyze and interpret primary and/or secondary data and research. First, students will be provided with a marketing report that allows for preparing basic executive level data insights. Second, they will be allowed to pick a company and product or service. This assignment will help prepare students for the development of their marketing plan. Students will be creating a marketing plan (refer to Marketing Plan and Outline document) so they may want to choose a company and product or service that has data readily available or where they can use demographic/psychographic data to provide insights.

Assignment Steps

Part 1:

Analyze the Week 1 Business Growth Overview dataset. This is a marketing report generated by an analyst for the Senior Vice President (SVP) of Marketing at a large corporation. The analyst is new and has provided summary data but no insights or commentary for the SVP.

Construct a minimum 525-word memorandum for the SVP providing insights and commentary. The memorandum should include your analysis of the following:

• Major areas of increase and decrease in revenue or type and/or category of business
• Trends that are evident in terms of revenue or type and/or category of business
• Insights that would help formulate marketing strategies to either continue growth or reverse decline
• Additional analysis you (if you were SVP) would like to build a marketing goal and strategy or strategies (and why)

Part 2:

Select a global or multi-regional (does business in more than one country) company and one of its products or services that will serve as the basis for your marketing plan. You should obtain two years of annual reports as well as two years of 10K reports (provides a comprehensive overview of the company’s business and financial condition and includes audited financial statements) for your data source. Once you have selected your product or service, you must define the size and type of your selected company that provides the product or service (available from annual reports). This need not be elaborate but must include total number of employees, production volume, distribution methods, and so forth. Record this information in a summary document as outlined below.

Company and product selection is a critical part of this project. You must ensure your proposed company can implement the marketing methods discussed in Marketing Management.

Prepare a minimum 175-word summary document and send it to your instructor as a record of your selection. The summary document should include the following:

• Name of Company
• Location of Company Headquarters
• Name of Product or Service selected
• General description of company (number of employees, revenue, type of ownership, web page, etc.)
• General description of product or service

Benchmark – Teaching Diverse Learners Presentation 

Prepare a plan for designing and delivering instruction that addresses both the needs of the selected population as well as other diverse students.

1. Select a population that represents a type of diversity, which may include ethnic, learning styles, age, or cognitive ability. The selected population may be nursing students, staff members, or patients.
2. Explain how your selected population’s characteristic impacts their learning styles.
3. Provide three teaching strategies an educator could use with that particular group of learners.
4. Include a rationale for each strategy as to why it would be effective.
5. Use at least three scholarly, peer-reviewed resources less than 5 years old in addition to course materials.

Q) Outline what you believe the action plan should be to bring Project ASU in on-schedule, on-budget and meet the customer requirements.

Answer: The action plan should be to find out the root cause of delay. If it is due to lack of resources and capacity, these can be augmented because on cost factor, the project expense is less than the scheduled amount. By utilising the allocated cost to increase the speed of progression of the project, the project can be brought on track. If the cause of delay is something else, it should be addressed to in appropriate way

-I need more word and paraphrase the answer I need 250 words that lead to the same meaning

-No plagiarism

Primary Source Analysis: Instructions

To complete the primary source analysis, you will choose a primary source reading that has been
assigned to you in one of the Canvas modules. Please follow this schedule:

For Primary Source Analysis #1: Choose any primary source readings that were assigned
and due between August 30 and September 27

For Primary Source Analysis #2: Choose any primary source readings that were assigned
between October 1 and October 22

For Primary Source Analysis #3: Choose any primary source readings that were assigned
between October 25 and December 6

You must:

• Use the source analysis template to answer all of the questions.
  o You will type your answer directly on to the template, and then upload that
  template to Canvas. This should be on a word document.
• Answer all of the questions on the source template. Your answers should provide good
  detail and indicate that you have spent time reading and re-reading the source. To be
  successful, you should read your source carefully, take notes and re-read your source.
• Provide developed answers, which will usually mean a few sentences or a short
  paragraph or two depending on the particular question you are answering.
• Do NOT use any outside materials (Wikipedia, etc.)
• The template is 404 words. Your word total should be at least 500words in addition.
  After answering your questions, the total word count will be at least 904 words.
  Some key definitions to help you complete the assignment:

• Evidence: Evidence always means that you are providing material directly from the
  primary source to support the claims that you are making. It is best to quote the source
  and explain why this evidence works with your claim.
  o Evidence is NEVER material from the modern editor’s introduction. This is a
  modern historian giving you background and does not qualify as evidence.
• Author: The author is the historical author of the text (from the time period). Sometimes
  you will know the name of the author, and sometimes you will not. This is ok. If the
  author is not named clearly, then be sure to tell what type of person the author is in this
  historical society (elite, man, woman, from the city, etc.).
  o Author is NEVER the modern editor or translator. This person, or group of
  people, should never be mentioned.

Fall 2018: HI 103

• Bias: The bias is the worldview of the author. There is always a bias to every text
  because each author has a particular view of the world (just as you and I do as well).
  o Bias does not mean strictly an overt racist, misogynist, or anti-Semitic point of
  view (although it may). Just because the author does not show any of these traits
  does not mean that the author is not biased.
• Theme: A theme is unifying idea or dominant idea, or motif, which the author seems to
  be focusing on. For example, one theme of Romeo and Juliet may be love, another may
  be family. There is not necessarily just one theme in a text.
• Audience: The audience is to whom the author of the text hopes reads the text. The
  audience is the reason that the author was motivated to write about his or her topics in the
  first place.
  o The audience is NEVER modern day historians or students. Remember, this text
  takes you back in time to a specific historical period, so you should not be
  thinking about a modern audience. Make sure you are considering who the
  historical audience of this text is.
  How does this assignment help you after this class?
  The purpose of this assignment is to provide practice with developing your analytical reading
  and writing skills. You will need to provide full explanations for why you think evidence from
  these sources support the statements that you make while answering the template questions. This
  type of critical thinking and analysis is not only a key building block for historians, but is also a
  key component for success in other subjects and in the workplace. You will need to support your
  decisions and ideas to your colleagues and supervisors using evidence (just likely from different
  sources and topics). So, these assignments are helping you develop a life-long transferrable
  skill!