Final Project: Developing a Marketing Strategy

Students will complete THREE short essays of 750-1000 words each. The essays are due on specified dates throughout the semester. There are 6 opportunities to submit essays. See Schedule for clarification.

ANSWER THE FOLLOWING QUESTION;

Choose ONE figure or event from the reading of Gonzalez thus far (for example, Augustine, Calvin, Luther, Council of Nicea, Council of Trent, Reformation, etc.) and briefly summarize the event/figure in no more than half a page. With the remainder of your space, reflect upon the importance of this event/figure within church history. What is its/their significance? Why are they important? What did they do and what are the implications of this event/figure for us today

Select an individual – an artist, scientist, musician, writer, or other creative figure – and discuss his or her creative process. You should use primary materials, interviews, and secondary works to support your ideas. What factors contributed to their creative success? Can you identify any particular social or personal elements that may have been important?

A Few Things to Check on Your Paper

• Make sure your introduction clearly lays out what you will be arguing.
• Indent your paragraphs.
• Avoid the use of personal pronouns in your essay.
• Be sure to use transitional sentences to get from one paragraph to the next.
• Check for run-on sentences that need to be broken up into smaller units.
• Break up long blocks of text into smaller paragraphs.
• Remember to cite your sources as you use them throughout your paper.
• Place any footnotes you have at the end of the sentence.
• Number your pages.
• Make a point of proofreading through your paper when you are done to catch any errors you may have accidentally overlooked.
• Remove any spaces between your paragraphs
• 5 pages means 5 pages
• For footnote formatting, please visit the following website:http://www.oberlin.edu/faculty/svolk/citation.htm

This is a 2 part assignment:

Assignment: Part 1

Write an essay (1000-1250 words) that addresses the following topics. Be sure to follow APA writing style conventions.

Questions:

1. How are language, culture, and thinking related?
2. How do children become bilingual?
3. What are the advantages of bilingualism?
4. What strategies can be put in place to support development and
   maintenance of the first of home language among children served who are
   learning English?
   Assignment: Part 2
   
   Write an essay (1200 words) that addresses the following topics. Be sure to follow APA writing style conventions.
   Essay:
   1. After reviewing the required article formulate your own
   opinion in response to the articles claims. Do you agree or disagree
   with the argument AGAINST bilingual education? If you agree that there
   should NOT be bilingual education, present your argument that supports
   this article and include an additional three resources to further
   support the claim. If you disagree with this article’s claim, present
   your argument that discusses why bilingual education SHOULD be
   considered and use at least three outside resources to support your
   beliefs.

ou are a consultant who works for the Diligent Consulting Group. In this Case, you are engaged on a consulting basis by Loving Organic Foods. In order to get a better idea of what might have motivated customers’ buying habits you are asked to analyze the ages of the customers who have purchased organic foods over the past 3 months. Past research done by the Diligent Consulting Group has shown that different age groups buy certain products for different reasons. Loving Organic Foods has sent a survey to 200 customers who have previously purchased organic foods, and 124 customers have responded. The survey includes age data of past customers who purchased organic foods in the previous quarter.

Case Assignment

Using Excel, create a frequency distribution (histogram) of the age data that was captured from the survey. You should consider the width of the age categories (e.g., 5 years, 10 years, or other). That is, which age category grouping provides the most useful information? Once you have created this histogram, determine the mean, median, and mode.

After you have reviewed the data, write a report to your boss that briefly describes the results that you obtained. Make a recommendation on how this data might be used for marketing purposes. Be sure to conduct adequate research on organic foods industry, organic market analysis, and healthy food industry using IBISWorld database or other databases such as Business Source Complete (EBSCO) and Business Source Complete – Business Searching Interface in our online library. Provide a brief description on the industry background and the consumer changing attitudes and behavior toward healthy lifestyles. Also identify the customer demographics of organic food industry and explain how the customers of Loving Organic Foods are different from this target market.

Data: Download the Excel-based data file with the age data of the 124 customers: Data chart for BUS520 Module 1 Case. Use these data in Excel to create your histogram.

Assignment Expectations

Excel Analysis

Complete analysis in Excel using the Histogram function. Check the following video on histogram: https://youtu.be/4eLJGG2Ad30

If you are not so familiar with Excel, refer to the following link on Excel training videos: https://support.office.com/en-us/article/Excel-training-9bc05390-e94c-46af-a5b3-d7c22f6990bb?ui=en-US&rs=en-US&ad=US

Check the professional market research reports from IBISWorld database to find the industry analysis for your cumulative Session Long Project.

IBISWorld Overview (n.d.). IBISWorld, Inc., New York, NY.

IBISWorld Forecast (n.d.). IBISWorld, Inc., New York, NY.

IBISWorld Data and Sources (n.d.). IBISWorld, Inc., New York, NY.

IBISWorld Navigation Tips (n.d.). IBISWorld, Inc., New York, NY.

Written Report

• Length requirements: 4–5 pages minimum (not including Cover and Reference pages). NOTE: You must submit 4–5 pages of written discussion and analysis. This means that you should avoid use of tables and charts as “space fillers.”
• Provide a brief introduction to/background of the problem.
• Provide a brief description of organic food industry and target market characteristics such as their demographics, lifestyles and shopping behaviors.
• Provide a written analysis that supports your Histogram age groups (bins).
• Based on your analysis of the histogram data, provide complete and meaningful recommendations as the data relates to Loving Organic Foods’s marketing strategy.
• Write clearly, simply, and logically. Use double-spaced, black Verdana or Times Roman font in 12 pt. type size.
• Have an introduction at the beginning to introduce the topics and use keywords as headings to organize the report.
• Avoid redundancy and general statements such as “All organizations exist to make a profit.” Make every sentence count.
• Paraphrase the facts using your own words and ideas, employing quotes sparingly. Quotes, if absolutely necessary, should rarely exceed five words.
• Upload both your written report and Excel file to the case 1 Dropbox.

Here are some guidelines on how to conduct information search and build critical thinking skills.

• Emerald Group Publishing. (n.d.). Searching for Information. Retrieved from http://www.emeraldinsight.com/learning/study_skills/skills/searching.htm
• Emerald Group Publishing. (n.d.). Developing Critical Thinking. Retrieved from http://www.emeraldinsight.com/learning/study_skills/skills/critical_thinking.htm