Be sure to complete both Part I and Part II of this assignment in a grand total of 400-750 words.

Part I

Among whites in the old Confederacy there was widespread opposition to the policies of Reconstruction (1865-1877). What were the policies (in general terms) that they opposed and what were the reasons for their antagonism toward those policies?

(Your response to Part I should range between 200-375 words.)

Part II

Why were the white Southerners who lost their battle for secession in the Civil War nevertheless eventually and broadly victorious in their efforts to oppose the policies of Reconstruction?

(Note that there are numerous possible reasons, so you should cite as many as possible. Here’s a hint related to just one of those many reasons: Consider what the North and its leadership had to lose from a loss in the Civil War (1861-1865) versus what the North and its leadership had to lose from the failure of Reconstruction (1865-1877).)
(Your response to Part II should range between 200-375 words.)

Lesson Assignment

Research an article on a product that has been recalled due to a serious issue with the product. Be sure to take notes on the product, company, problem and how the company is handling the recall. Provide the website you used to gather your information.

You must then write a media announcement about the recall. The media announcement will appear in the newspaper. Organize your information in a manner that will catch the reader’s attention.

Project

Goal:

Your task is to write a complaint letter regarding the malfunction of a product and breach of a warranty by the company from which the product was purchased.

Role:

You are an unhappy consumer who bought a product that malfunctioned, and the company would not honor the warranty.

Audience:

The company from which you purchased the product

Situations:

You went to Super Sneakers to buy a pair of sneakers they had advertised for $75. The advertisement was for a pair of Asic running sneakers. When you arrived at the store, the salesperson told you that that sale expired. So he proceeded to show you other running shoes, focusing in on a pair of $150 running shoes. You told the sales person that you run an average of 5 miles a day. The salesperson explains why the sneakers you bought are the best type for a runner. And he shared with you that they are made well and will endure the runs you do. After paying for the sneakers, the cashier gave you an information sheet regarding the sneakers. The brand of sneakers is Nike and Nike guarantees their product and allows for a year of replacement if stitching comes undone or a sole comes loose. After wearing the sneakers for a week the sole started to fall off the sneakers. You have decided that you want to help other people become aware of common consumer issues.

Product or Performance:

Write a letter to Nike that explains what went wrong and how you think you should be compensated. Be sure to indicate to Nike that you understand the difference between an implied warranty and an express warranty. Also be sure to indicate how they will have violated your consumer rights if they do not replace the shoes.

Create a flyer that identifies common unfair and deceptive practices. Fraudulent Misrepresentation, Work-at Home Schemes, Bait and Switch Advertising, Unordered Merchandise

Standard for Success:

Your letter should include:

• When and where you purchased the shoes
• What went wrong with the shoes
• Specific actions you expect
• State Reasonable time for actions
• Be sure to use proper business letter formatting
  • Resource to sample letter: http://businessletterformat.org/

Your flyer should include:

• Description of deceptive practices – Fraudulent Misrepresentation, Work-at Home Schemes and Bait and Switch Advertising, Unordered Merchandise
• Pictures, Page Border, Title

Organizational Structure

There are three types of general organizational structures as noted in your Reading area. Most often, structures that necessitate a high degree of collaboration accomplish the latter via the Internet in conference rooms, Google Hangouts™, Adobe Connect™ rooms, etc.

Based on your understanding of the three organizational structures types, your readings, and Learning Activity, address the checklist items.

Checklist:

(a) Explain the pros and cons to each of the three organizational structures referred to in the Reading area.

(b) Describe the organizational structure you would prefer if you were the project manager and explain why.

(c) Further explain how the organizational structure you would choose would affect process management versus the other two organizational structures and explain why.

(d) Scenario: An organization is changing from an HR department hiring process to having each functional manager hire their own personnel after the website has automatically screened applicants’ resumes. The qualifications will now be entered by the functional manager into the website hiring system versus having the HR department conduct the hiring process.

• Explain what data you would examine for both the pre- and post-change management project steps to assess the change and provide your reasoning.

Access the rubric

Your response should be in the form of a minimum 3-page paper with an additional title and reference page using APA format and citation style with correct spelling and grammar.

Marketing is a very important function with any business and is
defined by the American Marketing Association as; “the activity, set of
institutions, and processes for creating, communicating, delivering,
and exchanging offerings that have value for customers, clients,
partners, and society at large. In laymen’s terms, marketing is
everything you do to promote your company’s product and services to
potential customers.

Identify a brick-and-mortar retail company that also has a web
presence. Describe how this company utilizes the traditional online
marketing strategies, social, mobile, and local marketing plan, and how
effective you think these efforts are in promoting the business.

The requirements below must be met for your paper to be accepted and graded:

• Write between 500-750 words (approximately 2-3 pages) using Microsoft Word.
• Attempt APA style. Use the APA Resources in your course for guidance.
• Use font size 12 and 1″ margins.
• Include a cover page and reference page.
• At least 80% of your paper must be original content/writing.
• No more than 20% of your content/information may come from references.
• Use at least two references from outside the course material, preferably from EBSCOhost.
  The textbook, lectures, and other materials in the course may be used,
  but are not counted toward the two reference requirement.

Reference
material (data, dates, graphs, quotes, paraphrased
words, values, etc.) must be identified in the paper and listed on a
reference page. Reference material must come from sources such as
scholarly journals found in EBSCOhost, online newspapers such as The
Wall Street Journal, government websites, etc. Sources such as Wikis,
Yahoo Answers, eHow, etc. are not acceptable.

Submit a 2- to 3-page marketing function audit, using the following numbered items as headings for your analysis. You should include the scholarly, peer-reviewed sources from your annotated bibliography (Week 1 Assignment), as well as others you located, to support your assertions as to the significance of the marketing function audit, as well as other scholarly literature to help you gain insights into any of the major issues you identify for your selected company. Please Note: When the questions result in a simple affirmative or negative answer, please elaborate on how you reached your conclusion.

1. Products
   • What are the company’s product line objectives?
   • What areas of product and brand strategy need improvement?
2. Price
   • What are the company’s pricing objectives, policies, strategies, and procedures?
3. Distribution
   • What are the company’s distribution objectives and strategies?
   • Is there adequate market coverage and service?
4. Integrated Marketing Communications
   • What are the organization’s advertising objectives?
   • Are the advertising media well chosen?
   • Is there effective and sufficient use of sales promotion tools such as samples, coupons, displays, and sales contests?
   • How is the company using direct, online, and database marketing?