Can you respond to Amber Sciarra posted and Steve Russell posted ?

Instruction:

Assume that you are going to start a small business of your own. Further, imagine that you are able to adequately differentiate your product, or service so that you can establish your business as a monopolistically competitive firm.

From: Amber Sciarra posted Oct 28, 2017 10:03 AM

Hello,

The business that I would open would be a wood/sign making business. My main compeitiors would be business that allow customers to paint their own project (i.e painting with a twist). In the beginning I advertise on social media and by word of mouth. By creating ads on social media I can target certain age groups who have interesting in arts and craft and wood design. I think it would be pretty easy for someone to enter my market as this buisness is pretty common and wells liked, but I would need to be unique. Being unique makes it less competitive. This type of business will take patience. It will take time to build a customer base and for the word to get out. Long term profibility is just that long term, in the long run I would make money. However, it may take me a while to get there. To protext the long term profit stream, I would need to remain focuses, listen to customer feedback and stay current with market trends.

From: Steve Russell posted Oct 27, 2017 11:21 AM

Hello Professor and class,

The business that I would be starting would be a Hedge Fund and its main competitors would be other Hedge Funds already in the business with Investors. The way I would structure my advertising and customer service to differentiate my service would be to lay out my own UVP (unique value proposition) which would be: let us manage your money with just a 2% management fee per year and potential returns of 30% per annum. New competitors entering the Hedge Fund market is not easy, but it is not that difficult provided you have the capital and the financial backing of just a few investors.

My prognosis for the long-term profitability of this Investment Company would be to trade consistently while managing risk to protect against the inevitable downside, at the same time employing risk to capture the asymmetric upside return.

The best way to protect this long-term profit stream is to continuously follow the prognosis about managing and employing risk simultaneously.

Assignment 4: Hegemony

1. Watch the assigned video. 2. Read one of the following essays. 3. Read my notes. 4. Write a paper following the directions provided on this page.

Sept. 19 (12 noon)
Assignment 4 (hegemony)

This week’s TV show

1. You can write a paper on a single episode of House of Cards.

2. You can write a paper on a single episode of Downton Abbey.

3. You can write a paper on a single episode of The Daily Show.

4. You can write a paper on the Bad Blood video by Taylor Swift.

Chose 1 of the 4 options.

Your choice of program. House of Cards is available on Netflix. Downton Abbey is available on Amazon. The Daily Show airs at 10 p.m. (central time) on Comedy Central channel. Here is a link to Bad Blood.

ESSAYS

MY NOTES

Hegemony

Hegemony is the process of cultural change through cultural debate. The dominant ideology presents the preferred values, the preferred ways of defining the binary oppositions, and tells us who are heroes. In modern American society, most of the cultural debates occur in the mass media.
The audience reacts to the media messages and makes choices. Television shows fail in the Nielsen ratings and are dropped by the network if people do not watch the show, perhaps because the viewers do not agree with the ideology. The advertisers and the producers of the television shows and the mass media respond to the desires of the audience.
This is still a dominant ideology because a handful of corporations own most of the media outlets in the U.S. They select the programs we have the option of watching. The audience decides which programs are ultimately successful.

This process of cultural change–hegemony–is a complex social interaction. People and our society are reluctant to make changes in our core values. We will accept gradual changes.

Examples

Homosexuality

Generalizing a bit here. Before 1970, the media ignored homosexuality. Homosexuality was not an accepted option within the dominant ideology.

About 1970, a few gay males began appearing in the media. The movie Dirty Harry (1971) had a gay male hanging out in a San Francisco park. The gay man pulled a knife on Clint Eastwood (Dirty Harry), who quickly disarmed him. The gay man cried and ran off. Homosexuality entered the mainstream as a totally repugnant idea.

The AIDS epidemic redefined gay males as having the same degree of humanity as anyone else. Philadelphia (1993) featured Tom Hanks, a popular actor. This movie created a hegemonic place within the culture for gay males. Two values accepted within the dominant ideology could be reconciled. Homosexual behavior was still rejected, but more people in the culture accepted the humanity of gay males because they were dying horrible deaths.

The hegemony debate continues over homosexuality. Many gay activists demand full equality and acceptance within the mainstream culture. Some conservatives believe that homosexuality is destroying the moral fabric of the society. The media plays a part in this debate by presenting homosexuality as a binary opposition. Usually, some punishments are still assigned to homosexual behavior. However, rewards have been assigned to some homosexual people.

Role of women

Again generalizing. Women on television in the 1950s had only a few major roles and they played the mother and/or wife.

By the 1990s, we had women as heroes. However, these women heroes still had to fit within the dominant ideology. I will use Laura Croft again. Croft is played by Angelina Jolie, a woman who was then a sex symbol in American culture. Early in the movie, the audience watches her walk nude out of the shower and into her bedroom while the butler watches. In one scene in the movie, the audience sees her alone in bed, tears forming in her eyes because she is alone; she is without a man. As I remember the movie, the scene is interrupted when armed men invade her home and she has to fight them off. She is more “masculine” than the invaders because she defeats them. However, the bad guys are not nude, they do not cry, and they are not lonely.

The movie plays out our culture’s uncertainty about the proper role of women in society. Women can have power, good paying jobs, be intelligent, and assume the symbols of masculinity. Women wear business outfits modeled after male clothing. Men never have to wear a dress to work. Women speak as men speak; men never sound feminine.

When women come home, they are expected to return to traditional female roles. They need to care for the children, be domestic around the house, and be sexually alluring to the man in her life.

Since American society cannot agree on the proper role of women, this hegemonic debate is often presented in the media with different solutions, rewards/punishments being offered.

These 4 shows

All four of these programs present hegmonic conflict to the dominant ideology of the show. The proper role of women is frequently presented on House of Cards and Downton Abbey. Race and class also are common hegemonic debates. The Daily Show usually presents a counter argument to conservatism and/or President Trump. Bad Blood presents Taylor Swift (5-10, 130 lbs) as a superhero.

Questions

What was the hegemonic argument in the episode you watch?

How were the binary oppositions presented?

How were rewards and punishments handed out?

Paper 4:
Applying hegemony to these shows

Section 1: Summarize the episodein one paragraph, i.e., no more than half of a page. 10 points

Section 2: Explain the theory. Tell me which parts of hegemony (from the reading and my notes) you are going to use and how you are going to apply hegemony to this show. 10 points

Section 3: Critique the episode from the perspective of hegemony. Focus on how rewards and punishments are assigned. 20 points

Section 4: Your conclusion should be a logical result of what you have said in the first three sections of the paper. Specifically, what conclusions can you draw from your analysis. Pull your logic together and tell me why the creators presented the hegemonic argument and/or why these shows are popular with their target audiences.

Your conclusion should not be a personal opinion, but a logically developed conclusion based on hegemony theory.

Hello,

Please see the below:

1. Read “Risk Management Vision and Objectives” (questions and answers 64-68) in the Guide to Enterprise Risk Management located at the website: http://www.ucop.edu/enterprise-risk-management/_fi…
2. Read “Conducting Risk Assessments” (questions and answers 69-84) in the Guide to Enterprise Risk Management.
3. Navigate to the ERM: A Risk Map discussion thread below and provide the following content based on the particulars of your current organization/industry or an one with which you are familiar:
   1. Sources of Uncertainty. Differentiate between environment risk, process risk, and information for decision-making risk.
   2. Two Sources of Catastrophic Loss. Describe the two sources of events which can lead to catastrophic loss and state whether your company has ever experienced such loss.
   3. Risk Mapping. Create a risk map similar to that shown in question 77, on page 55, of the Guide to Enterprise Risk Management, which is specific for your organization. Attach the map to your initial discussion post.
      1. Identify at least 15 well-defined potential future risk events.
      2. Plot the potential future events “on a grid or map according to their impact on the achievement of business objectives and the likelihood of their occurrence” (Protiviti, n.d., p. 55).
      3. Identify 3-5 governing objectives for a period of the next three years.
   4. Explanation of the Risk Map. In your initial discussion post, provide an explanation of your risk map, to include identification of the organization and industry for which it was created.
4. For clarity, your initial posting is to have three paragraphs (i.e., Sources of Uncertainty, Two Sources of Events, and Explanation of the Risk Map. The actual risk maps to be attached to the initial posting.
5. Provide a detailed post that demonstrates clear, insightful critical thinking. Your initial posting should be 200-300 words long. (The risk maps are not included in the word count requirement for the initial discussion post.)
6. Your initial posting is to include, at a minimum, two sources properly cited and referenced: (a) the Enterprise Risk Management Guidebook, and http://articles.extension.org/pages/15506/the-role… The Role of Human Resource Management in Risk Management

Please write a personal bio for me based off of the background info I will list bellow.

I grew up Glendale, California

I am a senior at Cal State University of Northrigde with a marketing major.

I started my own online jewelry shop 3 years ago.

I accomplished a great marketing platform through social media to market my jewelry shop

I have over 34k followers on my jewelry page

I work with my small business to help them with their social media marketing

I currently work with a restaurant called plate and petal where i help them do their social media marketing

Please try to “fluff” up these points I gave and let me know if you need any more information

HERE IS THE GUIDELINES FOR THE BIO

This bio is, in a sense, an executive summary of your professional (not personal) capabilities and achievements.

For this assignment, you will write a one-paragraph bio for yourself. Consider what you’d like people to know about you and what you’d like to highlight for them in terms of professional accomplishments. Think of actionable outcomes you can acknowledge in your bio (note that you shouldn’t start from birth, only your professional experience). Your hopes and dreams are not elements of the bio, only professional outcomes you’ve already accomplished.

Your bio need not be long at this point in your career. You will add to, and adjust, your bio over time. In this way, when companies want to highlight you as a team-member or presenter, or show your accomplishments on the website or in a brochure, you have your bio ready and can provide it to them.

*Bios are written in 3rd person.

*Don’t lead with your education. That generally goes at the end. If you are graduating this year then write the bio you will use the day after you graduate.

*Focus on what you’ve already accomplished, not the future.