Read the case study ” Dow Corning Success in China ” contained in the Business to Business Marketing Textbook starting on page 442 in the textbook

Prepare a one-page answer for each question listed below. Format is MS Word, single spaced, Times New Roman, 12 pt font:

• How should Dow Corning make good use of its two brands to grasp the China market to sustain its long-term growth?
• If the target companies in China cover a broad range of industries–transportation, construction, power & utilities, electronics, personal care, textiles, solar, manufacturing – how should Dow Corning map out its brand strategies and communication activities?
• With increasing Internet users and a fast growing online market, what could Dow Corning do to stand out among those major B2B online service providers?

Pls find the attached case study

Part 1: Primary Task

Within the Discussion Forum area, write at least 300 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.

You are the General Manager of the LCB Hotel. Your housekeeping supervisor is known for being tough, but fair. This department has a higher than average turnover rate; however, those who remain in the department are among the best trained, most reliable, and have the highest standards. In the past, both men and women have been promoted. You have heard through the employee grapevine that the housekeeping supervisor has dated both men and women in her department. How will you handle this situation? Be as specific as possible. Please address all issues and concerns including: yours, the accused, privacy, and solution.

Political Ideology

For the Unit 8 Assignment you will compose a 500 word essay based on your political ideology.

By now, you have gained some insight regarding political ideologies and how they are applied to American government. Now, you will turn your attention to yourself by determining your own political philosophy. Many Americans claim that they belong to a certain party, or follow a certain ideology, without ever taking the time to figure out if that assessment is really accurate. For this Assignment, you will want to explain the origins of the political ideology with which you are aligned. You will then consider how this ideology impacts you, and discuss its prospects for future political success. When you consider the origins of the ideology you chose, you will want to explain when, how, and why you identify with this particular ideology.

Within a 500 Word essay please include:

• An introduction.
• Were you surprised by the political ideology to which you belong? Why or why not?
• What are the origins of that political ideology?
• What are your ideology’s prospects for future political success? Do you anticipate that the percentage of adults/ registered voters aligned with the same political ideology as you are likely to increase or decrease in the near future?
• How might this ideological group impact political parties and elections?
• Support your answer(s) with information obtained from the text and at least two academic sources.
• A conclusion.
• Correct grammar and syntax
• APA format

The Assignment should be at least 500 words, and must use and cite the text and primary documents as sources. Cite the work internally and in full reference at the end, following APA style guidelines. Citation is important to build the definitions, demonstrate your research, and to make it clear which ideas are yours and which are from the source. Check with the KU Writing Center for APA style tips and assistance.

For purposes of the Module 3 SLP, you are a Strategic Management consultant. Your client is a major competitor in one of the following industries:

1. Amusement Parks in the U.S.
2. Golf Centers and Country Clubs in the U.S.
3. Concert and Event Promotion in the U.S.
4. Jewelry Stores in the U.S.
5. Nursery and Garden Stores in the U.S.
6. Department Stores in the U.S.
7. Women’s Clothing Stores in the U.S.
8. Furniture Stores in the U.S.
9. New Car Dealers in the U.S.
10. Fast Food Restaurants in the U.S.

Your client has an extensive number of strengths (indeed, these are SCAs): A solid image, the top market share in the industry, excellent cash flow, and a very low long-term debt to equity ratio. Because your client’s company is renowned in the industry (which you have selected from the list above), the organization has also managed to attract – and retain – the most talented people working in the industry. Finally, the company’s approach to marketing is second to none.

While your client is clearly aware of its internal strengths, the organization is still unclear relative to whether the company should pursue a “Grow” (a more aggressive) strategy, or a “Hold” (a more passive) strategy. Your client has engaged you to do some research on the industry (use IBISWorld and other current publications in the library). In IBIS, be sure to review the sections: “Industry Questions” and “Industry Issues” in addition to other key information and industry data. Assess the opportunities and threats facing the company, and determine the relative attractiveness of the industry as a whole. Then using the GE/McKinsey Matrix, decide whether your client should pursue a “Grow” or a “Hold” strategy. Because you already know that your client’s business strength is “strong,” your task is to determine the attractiveness of the industry/market.

After performing some research on the client’s industry using IBISWorld, write a 2-3 page memorandum to your client in which you discuss the key threats and opportunities in the industry’s operating environment. Next, dependent on the attractiveness of the industry/ market, advise your client as to whether the company should pursue a “Hold” or “Grow” strategy. Finally, use the Model of Grand Strategy Clusters to recommend a grand strategy that your client should pursue. Be sure to justify your choice.

SLP Assignment Expectations

Your SLP assignment should be a minimum of 2-3 pages in length.

At a minimum, you should include the following section headings to organize the memo to your client:

1. Introduction
2. Opportunities and Threats in the _______ Industry
3. The GE/McKinsey Matrix Applied to the ________ Industry
4. Model of Grand Strategy Clusters Applied to the _______ Industry
5. Conclusion

You are required to use APA formatting and you are required to cite and reference your sources.

Please be sure to review the assignment rubric prior to writing your assignment.