Part B: Your Marketing Plan

In Assignment 2, using the same company from Assignment 1, you will focus on
the company’s mission, introduction, and branding.

Note: You may create and /or make all necessary assumptions
needed for the completion of this assignment.

Write a four to five (4-5) page paper in which you:

1. Develop a branding strategy for your product that covers the brand name,
   logo, slogan, and at least one (1) brand extension.
2. Assemble a marketing strategy for your product, and determine an appropriate
   time table to implement your plan). Provide a rationale for your response.
3. Prepare a positioning statement. Include a perceptual map that shows your
   company’s position against its competitors. From this map, create a statement
   that depicts your position. For example, “Our product is the fastest in its
   class for half the price.” Note: See pp. 54 – 55 in the
   textbook for examples of perceptual maps. You may use Microsoft Word,
   PowerPoint, or other equivalent software to create your perceptual map.
4. Examine the relevant consumer behavior for your target market. Explain the
   main reasons why the brand name, logo, slogan, brand extension, as well as the
   positioning statement and marketing strategy are right for the identified target
   market.
5. Develop your company’s mission statement and company introduction.
6. Use at least three (3) academic resources as quantitative marketing research
   to determine the feasibility of your product / service. These resources should
   be industry specific and relate to your chosen product / service.
   Note: Wikipedia and other Websites do not qualify as academic
   resources.

Your assignment must follow these formatting requirements:

• Be typed, double spaced, using Times New Roman font (size 12), with one-inch
  margins on all sides; citations and references must follow APA or
  school-specific format. Check with your professor for any additional
  instructions.
• Include a cover page containing the title of the assignment, the student’s
  name, the professor’s name, the course title, and the date. The cover page and
  the reference page are not included in the required assignment page
  length.

The specific course learning outcomes associated with this assignment
are:

• Analyze the marketing framework including the concepts of the 5Cs, STP, and
  4Ps.
• Examine the marketing science of customer behavior and products in the
  marketing exchange process and create dynamic strategies for competing.
• Evaluate the basis for market segmentation and approaches to
  segmentation.
• Evaluate target customer segments and positioning products within these
  segments.
• Examine the marketing science of customer behavior and products in the
  marketing exchange process and create dynamic strategies for competing.
• Develop branding strategies for existing and new products.
• Use technology and information resources to research issues in marketing
  management.
• Write clearly and concisely about marketing management using proper writing
  mechanics.

Note: Please see the attachment for Assignment 1.

Hi the assignment is to make a short picot paper. (AN EXAMPLE IS ATTACHED). The topic in the example is clinical provider shortage.

For me that is going to be nursing shortage issues/ under staffing. The whole thing must be oriented to nursing issue(ISSUES CAUSED BY NURSING SHORTAGE / UNDER STAFFING) not providers.

THATS 1 ASSIGNMENT

NEXT PART

THIS PICOT AND THE FOLLOWING PARTS OF THE ASSIGNMENT IS PART OF A FINAL PAPER TO BE PREPARED BY END OF SEMESTER

SECOND PART—–

MY TOPIC IS NURSING SHORTAGE/UNDER STAFFING, SO I NEED 8 SCHOLARLY ARTICLE SOURCES should be current within the last 5 years and closely relate to the PICOT statement developed earlier.The articles may include quantitative research, descriptive analyses, longitudinal studies, or meta-analysis articles. —ONCE THESE 8 ARTICLES ARE ACQUIRED, USE THAT TO FILL IN THE ATTACHED LITERATURE EVALUATION TABLE, WHICH IS THE SECOND PART OF THIS ASSIGNMENT

NEXT PART—

PART THREE–

A literature review analyzes how current research supports the PICOT, as well as identifies what is known and what is not known in the evidence. Students will use the information from the earlier PICOT Statement Paper and Literature Evaluation Table assignments to develop a 750-1,000 word review that includes the following sections:

1. Title page
2. Introduction section
3. A comparison of research questions
4. A comparison of sample populations
5. A comparison of the limitations of the study
6. A conclusion section, incorporating recommendations for further research

Prepare this assignment according to the guidelines found in the APA Style

THATS IT. SO YOU WILL BE SUBMITTING 3 DOCUMENTS.

– PICOT PAPER LIKE IN THE ATTACHED EXAMPLE WITH MY TOPIC.

– FIND ARTICLES AND FILL ATTACHED LITERATURE EVALUATION TABLE

– LITERATURE REVIEW PAPER ( AN EXAMPLE IS ATTACHED)

Assignment “Business Regulations”

Business Regulations

• Identify one agency, bureau or department within the federal government responsible for upholding regulations that impact business operations. A few examples are the Environmental Protection Agency (EPA), Internal Revenue Service (IRS), Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF) or Department of Commerce. Research and explain the purpose of the agency, bureau and how it directly impacts business.

The requirements below must be met for your paper to be accepted and graded:

• Write between 750 – 1,250 words (approximately 3 – 5 pages) using Microsoft Word in APA style, see example below.
• Use font size 12 and 1” margins.
• Include cover page and reference page.
• At least 80% of your paper must be original content/writing.
• No more than 20% of your content/information may come from references.
• Use at least three references from outside the course material, one reference must be from EBSCOhost. Text book, lectures, and other materials in the course may be used, but are not counted toward the three reference requirement.
• Cite all reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) in the paper and list on a reference page in APA style.

References must come from sources such as, scholarly journals found in EBSCOhost, CNN, online newspapers such as, The Wall Street Journal, government websites, etc. Sources such as, Wikis, Yahoo Answers, eHow, blogs, etc. are not acceptable for academic writing.

A detailed explanation of how to cite a source using APA can be found here (link).

Download an example here

PLEASE DO EVERY PART

Refer to the Gender Issues/Sexism readings as you develop your responses: Introduction (pp. 317-323), #61 (pp. 329-334), #62 (pp. 334-339), #64 (pp. 342-346) and #74 (pp. 365-367).

1. Gender roles exist in a dichotomous fashion. Please explain gender roles further, and explain how the concept of gender identity is different.

2. What fears are identified in the idea of homophobia? What are the ultimate results of these fears?

3. The book suggests that men and women cannot control whether they participate in the oppressive system of patriarchy. Provide one original example of how you can continue to perpetuate the system of patriarchy and one original example of how you can challenge the system of patriarchy.

4. According to the book, to address the violence against women, what topics need to be the focus of our conversations?

Your capstone change project begins this week when you identify a practice issue that you believe needs to change. The practice issue must pertain to a systematic review that you must choose from a List of Approved Systematic Reviews (Links to an external site.)Links to an external site. for the capstone project. I choose :

Preventing central venous catheter-related infections

Lai, N. M., Lai, N. A., O’Riordan, E., Chaiyakunapruk, N., Taylor, J. E., & Tan, K. (2016). Skin antisepsis for reducing central venous catheter-related infections. Cochrane Database of Systematic Reviews, (7), CD010140. doi:10.1002/14651858.CD010140.pub2.

Chamberlain Library Permalink: http://onlinelibrary.wiley.com.proxy.chamberlain.edu:8080/doi/10.1002/14651858.CD010140.pub2/full

Log in information: D40636555

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• Formulate a significant clinical question using PICOT METHOD related to the topic of the systematic review that will be the basis for your capstone change project.
• Relate how you developed the question.
• Describe the importance of this question to your clinical practice previously, currently, or in the future.
• Describe what a research-practice gap is.