Importance of Becoming a Global Citizen

[WLOs: 1, 2, 3, 4, 5] [CLOs: 1, 2, 3, 4, 5]

Prepare: View the Globalization at a Crossroads (Links to an external site.)Links to an external site. series episode and read the article A Model of Global Citizenship: Antecedents and Outcomes by Stephen Reysen and Iva Katzarska-Miller (2013). Go to the Ashford University Library, and locate one additional source on global citizenship that will help support your viewpoint.

Reflect: Please take some time to reflect on how the concept of global citizenship has shaped your identity, and think about how being a global citizen has made you a better person in your community.

Write: Use the Week 1 Example Assignment Guide when addressing the following prompts:

• Describe and explain a clear distinction between “globalism” and “globalization” after viewing the video and reading the article.
• Describe how being a global citizen in the world of advanced technology can be beneficial to your success in meeting your personal, academic, and professional goals.
• Explain why there has been disagreement between theorists about the definition of global citizenship and develop your own definition of global citizenship after reading the article by Reysen and Katzarska-Miller.
• Choose two of the six outcomes of global citizenship from the article (i.e., intergroup empathy, valuing diversity, social justice, environmental sustainability, intergroup helping, and the level of responsibility to act for the betterment of this world).
  • Explain why those two outcomes are the most important in becoming a global citizen compared to the others.
• Describe at least two personal examples or events in your life that illustrate the development of global citizenship based on the two outcomes you chose.
• Identify two specific general education courses.
  • Explain how each course influenced you to become a global citizen.

The Importance of Becoming a Global Citizen

• Must be 750 to 1,000 words in length (not including title and references pages) and formatted according to APA style, as outlined in the Ashford Writing Center’s APA Style (Links to an external site.)Links to an external site.
• Must include a separate title page with the following:
  • Title of paper
  • Student’s name
  • Course name and number
  • Instructor’s name
  • Date submitted
• For further assistance with the formatting and the title page, refer to APA Formatting for Word 2013 (Links to an external site.)Links to an external site..
• Must utilize academic voice. See the Academic Voice (Links to an external site.)Links to an external site. resource for additional guidance.
• Must include an introduction and conclusion paragraph. Your introduction paragraph needs to end with a clear thesis statement that indicates the purpose of your paper.
  • For assistance on writing Introductions & Conclusions (Links to an external site.)Links to an external site. as well as Writing a Thesis Statement (Links to an external site.)Links to an external site., refer to the Ashford Writing Center resources.
• Must use at least one credible source in addition to the two required sources (video and article).
  • The Scholarly, Peer Reviewed, and Other Credible Sources (Links to an external site.)Links to an external site. table offers additional guidance on appropriate source types. If you have questions about whether a specific source is appropriate for this assignment, contact your instructor. Your instructor has the final say about the appropriateness of a specific source for an assignment. The Integrating Research (Links to an external site.)Links to an external site. tutorial will offer further assistance with including supporting information and reasoning.
• Must document in APA style any information used from sources, as outlined in the Ashford Writing Center’s In-Text Citation Guide (Links to an external site.)Links to an external site..
• Must have no more than 15% quoted material in the body of your essay based on the Turnitin report. References list will be excluded from the Turnitin originality score.
• Must include a separate references page that is formatted according to APA style. See the Formatting Your References List (Links to an external site.)Links to an external site. resource in the Ashford Writing Center for specifications.

t the end of this course, you will have created a marketing plan for a hypothetical product-based company. Each assignment focuses on a different section of the overall marketing plan. For Assignment 1, you will compile information on the company’s background information, an environmental analysis, your company’s short and long-term goals, and a SWOT analysis.

For information on Website analytics, visit Google Analytics at http://www.google.com/analytics/why/.

Note: You may create and / or make all necessary assumptions needed for the completion of this assignment.

Write a five to six (5-6) page paper in which you:

1. Write an introduction to your company. Describe your company, its location, and the product it makes or the service it provides.
2. Develop an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces.
3. Determine the primary and secondary target markets for your company. Next, analyze the primary and secondary target markets that you identified for your company. Be sure to cover the 4Ps, 5Cs and STP.
4. Decide the main goals that you would like to achieve within the next year (short term) and the mains goals that you would like to achieve within the next five (5) years (long term). Determine the most appropriate ways to measure both short- and long-term goals. Note: Consider the following metrics: tracking downloads of Website content, Website visitors, increases in market share, customer value, new product adoption rates, retention, rate of growth compared to competition and the market, margin, and customer engagement.
5. Develop both a SWOT analysis and needs analysis for your product. Each analysis should examine four (4) strengths, weaknesses, opportunities, and threats for your company.
6. Use at least four (4) academic resources as quantitative marketing research to determine the feasibility of your product / service. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
• Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

• Analyze the marketing framework including the concepts of the 5Cs, STP, and 4Ps.
• Develop strategies to assess performance and achieve marketing goals.
• Examine the marketing science of customer behavior and products in the marketing exchange process and create dynamic strategies for competing.
• Evaluate target customer segments and positioning products within these segments.
• Use technology and information resources to research issues in marketing management.
• Write clearly and concisely about marketing management using proper writing mechanics.

In the course, cultural revolution is defined as a major change that impacts the way people in a culture lead their lives. This could be anything from a major terrorist attack like September 11, 2001 that impacts a feeling of security, or a change in technology that changes how people interact and work. It could be a positive change such as the fall of Communism in Europe during the 1980s, or a change in attitudes about women or minorities. Cultural revolutions can impact a single country or the global economy. In your own life, a cultural revolution may be a change in religious practice and belief, or an event that restructures the family unit. There are a variety of ways that culture and revolution can be defined, and this will be explored through two interviews.

Be prepared for the interview. Check out the document on Interview Protocol in Course Documents in order to know what to expect and how to conduct an interview.

You will select two people and interview them about the cultural revolutions that have had the most impact upon their lives. You should create at least 4–5 questions to ask, and be prepared to ask follow-up questions if you want more information. The objective is to see the impact of cultural revolutions upon societies, but an effective way to learn about the view of a member in the society is to ask an individual. You will not be required to prepare a transcript of the interviews, but you should take notes so you can answer the Assignment question. The replies to the questions below, Part I and Part II, should be between 500–700 words.

I. One at a time, you will want to introduce the person you are interviewing and explain why you chose them for the interview. Then, you will summarize their replies and highlight one or two interesting ways they viewed the cultural revolution as having an impact upon their life. How has this revolution improved or made life more challenging? How have they changed? How has their family changed? After you complete these steps with the first interview, write the same information for the second interview.

II. Finally, you should draw conclusions about the process and the answers that were given. Compare and contrast the results of the interviews. Discuss what was similar or different in the replies. What did you learn about how these interview subjects saw their role in society? What is their attitude about the opportunities and challenges of this cultural revolution?

EI

Great leaders move us. They ignite our passion and inspire the best in us. When we try to explain why they are so effective, we speak of strategy, vision, or powerful ideas. However, the reality is much more primal. Great leadership works through the emotions (Goleman, Boyatzis, & McKee, 2002).

Conduct some research on leading with Emotional Intelligence or resonant leadership using the South University Online Library.

Then select a leader you know and analyze his or her emotional intelligence. (Choose at least one competency from each area of emotional intelligence.)

Compose an essay (minimum 500-600 words) that summarizes your findings and analysis. Be sure to include in your response:

1. A brief description of your new insights on EI and/or resonant leadership as a result of your research.
2. Your analysis of your leaders emotional intelligence including examples of behavior that demonstrate the chosen competencies
3. A credible definition of a resonant leader and whether you consider your chosen leader to be a resonant leader and why.
4. What you learned about EI and being a resonant leader from your leader.

Emotional intelligence leadership competencies

1. Self-awareness
   • Emotional self-awareness
   • Accurate self-assessment
   • Self-confidence
2. Self-management
   • Self-control
   • Transparency
   • Adaptability
   • Achievement
   • Initiative
   • Optimism
3. Social awareness
   • Empathy
   • Organizational awareness
   • Service
4. Relationship management
   • Inspiration
   • Influence
   • Developing others
   • Change catalyst
   • Conflict management
   • Teamwork and collaboration

Goleman, D., Boyatzis, R., & McKee, A. (2002). Primal leadership: Learning to lead with emotional intelligence. Boston, MA: Harvard Business School.

Must have 3 or more references with citations!

Along with a reference page in APA format!

Thank you!

I need this completed for Starbucks.

Generate a minimum 700-word product strategy in Microsoft^® Word.

Incorporate a product strategy that addresses the following:

• At least three areas of the product life cycle (NPI-new product introduction, growth, maturity and decline).
• How you will measure (what metrics will be used to determine success or failure) the marketing activities.
• Create at least two different types of media methods for the products. One media method must be a print method and one must be non-print. A media method is a media strategy which highlights your product. For example, (this cannot be used in this assignment), a non-print media method would be a Facebook campaign that provides a user a reward for each review, positive or negative, posted about the use/appearance/price/etc. of the product. In your assignment, you should have 2-3 sentences about each media method (i.e. one paragraph of what you would do, not how to do it).
• Address three elements of the Product and Promotion List (see below).
  • Product and Promotion List:
    • Integrated Marketing Communication
    • Advertising Strategy/Objectives
    • Push and Pull
    • Media Strategy
    • Advertising Execution
    • Direct Marketing
    • Public Relations/Strategies
    • Positioning